Junior Copywriter and Digital Demand Gen Specialist

As a Copywriter and Digital Demand Gen Specialist your primary focus will be creating compelling content that drives demands, conversions and leads across digital channels.

This position is 100% Remote

Responsibilities:

Develop and implement multi-channel digital marketing campaigns that include email marketing, social media advertising, display advertising, retargeting, and search engine marketing.
Leads website design and content management, including microsites and landing pages, business objectives and marketing plan/demand gen campaigns.
Write engaging, informative, and persuasive copy for a variety of healthcare-related content, compelling copy that speaks to our target audience, highlighting our unique value proposition and driving conversions. Manage approval and lifecycle for all digital content and assets.

Qualifications:

Experience in healthcare B2B and B2C demand generation & digital marketing, with a focus on digital design, copywriting and content creation.
Proven experience in healthcare copywriting, content creation, and digital demand generation, is a plus.
Strong knowledge of digital marketing channels, digital design, strategies, and tactics and experience using a wide range of tools (such as Google Analytics, Campaign Monitor, HootSuite, Adobe Illustrator, Photoshop, Magento, and Salesforce) to track and optimize campaign performance.