Copywriter
KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car, cruise, or vacation package. We’re also transforming the in-travel experience with our app and new accommodation software. For more information, visit www.KAYAK.com.
As an employee of KAYAK, you will be part of a global network that includes OpenTable and KAYAK's portfolio of metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. Many employees are dedicated to one brand, but we all have the benefit of using each others strengths and insights. Together, we're able to help people experience the world through dining and travel.
What you’re in for:
As a member of the KAYAK North America Creative Team, you are responsible for how the brand comes to life for millions of travelers that use our site - and enticing those that don’t. As Copywriter, you are the voice of the brand, embodying our tongue-in-cheek style and conversational tone to help people experience the world through travel. You support all our creative activities - as well as some of our product ones.
This is a full-time position reporting to our Senior Creative Director, based out of our Stamford office (or not).
What we’re looking for:
You’re highly motivated, passionate about travel, curious and collaborative. You can work with autonomy but love a good group project. You are obsessed with words and can balance business objectives with creative insight. You are immaculate in your copy reviews, but know when to break the rules.
You may have worked at an advertising or creative agency before this, an in-house content design team or maybe you spent the last few years writing for a niche improv comedy team. Whatever made you a writer, you know the power and impact words can have and wield them effectively. Oh… and you don’t mind doing away with the Oxford comma.
In this role, you will:
General
Write incredible copy and punchy one-liners - it all starts with a strong opener.
Create, edit and proof copy and content for all North American marketing activities including email, landing pages, notifications, on-site copy, creative campaigns and social media.
Work with teams to ideate, construct and implement creative campaigns across all marketing platforms.
Organize copy assets and work for historical reference.
Support our Product team with compelling copy for high-traffic spaces, like the front door of our site or onboarding flow.
Work with partnership teams to help prepare client assets.
Experience working with AI/ChatGPT as part of your creative process is a plus.
Write multiple weekly email sends, identifying interesting content and ways we can test content (subject lines, CTAs, etc) in partnership with Engagement.
Assist in push notifications - both writing and testing possibilities.
Work on transactional emails by writing and developing solutions that work for a variety of target audiences and situations.
Understand email results and adapt practices.
Campaign and content work
Brainstorm ideas for our creative campaigns - understanding scale but being willing to push boundaries.
Partner with our designers to bring concepts to life, establishing a shared understanding of campaign objectives.
Provide insights and feedback on copy across teams - work with other departments in bringing global projects to life.
Understand performance metrics and offer suggestions on how to improve results through testing, changes or new ideas.
Please apply if:
Bachelor’s degree (or equivalent experience) in English, Creative Writing, Journalism, Marketing, Communications
4+ years in copywriting for a consumer brand or agency
Strong communication skills
Possesses knowledge of copy standard processes
Results-oriented based on data
Prior humor-writing experience is a plus
Engaging and hard-working
Interest in AI/ChatGPT is a plus
Real passion for travel
Benefits:
Generous paid vacation
Day off on your birthday
Company matched retirement plans
Health, dental and vision insurance plans
Flexible Spending Accounts
Headspace Subscription
Drinks, coffee, snacks, games etc.
Weekly Catered Lunches
Universal Paid Parental Leave
There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this United States located role is $65,000 - $102,000.
In addition to a competitive base salary, roles are eligible for additional compensation and benefits including: annual cash bonus; health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave and benefits.