Social Editor

New Posted 13 November 2023 | Manchester Area, United Kingdom; Hybrid/Remote | LADbible Group

As a Social Editor for LADbible, you will be responsible for delivering trending and breaking news to our vast audience 24/7…You will know what they want to hear, how they want to hear it, and when they want to hear it; building a daily schedule based on what news is happening that day, what original stories we are using and what stories our readers engage with most using data-informed decision-making.

You will be responsible for packaging, posting and measuring the success of articles and using that knowledge to continually improve and target wider audiences.

Sitting as a key member of our team at LADbible Group, this role is vital in the performance of our site and offers some excellent learning and progression opportunities.

What the opportunity looks like:

Proactively research and seek the latest videos, news, trends, gossip and reports ahead of other major brands
Have the ability to instinctively spot a story that the audience will love to watch or hear about, with a focus on original storytelling
Develop an understanding of our core audience and demonstrate awareness of audience topics and trends
Having a 360-degree approach to sourcing content, taking into account the various ways in which audiences can reach our content via different mediums
Collaborate on ideas with other social editors and writers within the team, working together to develop concepts for audience and make them better
Scheduling and posting content via Facebook, Twitter and Instagram
Packaging articles - creating captions, titles and thumbnails to help generate traffic
Regularly monitor insights using social media analysis tools and review and report on effectiveness to maximise results
Adopting other methods of growing audience from other referrers, including search
Use initiative and creativity to bring new ideas to the team, sharing knowledge and contributing to ongoing improvements
Working across a seven-day rota and covering live events as they happen

Skills and experience we’d like you to have:

Experience in social media, with a strong knowledge of Facebook, Instagram and Twitter a necessity.
A strong interest in the UK news cycle, pop culture and viral content for a youth audience.
A university degree and/or equivalent to Journalism / Broadcasting / Media
Demonstrated a clear knowledge and passion for trending news and how to produce original stories
Worked as part of a team and been able to demonstrate strong teamwork skills as part of that
Have clear examples of social campaigns worked on and/or a portfolio of social posts or articles that have helped deliver audience
An understanding or willingness to understand search engine optimisation
Have held some responsibility for selection of content for a digital audience
Knowledge of journalism law and ethics


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