Copywriter

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato's mission is to be the most innovative, tech-enabled media company connecting consumers to the world's leading brands.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and a high-performing, entrepreneurial team.

YOUR ROLE

You'll write snappy, goal-driven copy for our largest brand, FinanceBuzz, that will be seen by over 44 million readers daily across various platforms. As part of our mission to democratize financial independence, you'll play an integral role by educating our audience and helping them make smart financial decisions.

To succeed in this role, you need to be a multitasker who can juggle multiple projects without getting overwhelmed. You know how to prioritize and seamlessly switch gears between paid social campaigns, blog posts, and email copy. You're also not afraid to speak up and ask questions when you need help.

When it comes to wordsmithing, you're a confident writer who produces clean copy and turns around edits quickly. You use learnings and feedback to craft messages that deliver the desired business results (revenue, leads, or clicks.) You enjoy diving into the data to inform your creative choices.

You'll work across a range of personal finance topics, combining an understanding of audience intent with product knowledge to create copy that both informs and performs. Bonus points if you can make insurance and debt relief sound electrifying.

In short, your goal is to write clear, concise, goal-oriented copy in the FinanceBuzz style and tone across all our marketing platforms, including:

Email
Paid and organic social
Paid search
Push notifications
SMS
Video

SUCCESS LOOKS LIKE

Write compelling copy in the FinanceBuzz style for email, website landing pages, offer copy, and more
Use learnings (analytics) and feedback to craft messages that deliver the desired business results (revenue, leads, or clicks)
Produce clean copy and turn around edits quickly to consistently meet deadlines
Collaborate with team members across the business and balance/prioritize requests from multiple teams
Ideate new copy tests, landing pages, and more that really moves the needle and drives consumers to conversions

What You Need To Succeed

3+ years of experience writing for an agency or brand
Expertise in writing about financial services or personal finance related topics
Experience writing for a variety of platforms including Facebook, Google, YouTube, and email
Excellent verbal and written communication skills
Equally comfortable looking at numbers as you are with words, including knowledge of content and performance marketing KPIs
A keen eye for detail paired with the ability to work both independently and with a team
Comfortable in a fast-paced startup environment where adaptability is key
An inherent motivation to make big things happen

NICE TO HAVES

Prior experience writing scripts and executing on scripts for video ad content
An online portfolio displaying recent work examples and your passion