Lead E-commerce Copywriter

Ready to make an impact in the world and do what you were born to do?

We know that you have dreams, goals, and passions that set your soul on fire. You are on this earth for a reason.

At Underwater Audio / AquaGuard, it is our mission to help people enjoy their time in and around the water. We do this by designing and building unique waterproof music players and earbuds, to enable swimmers to enjoy their favorite music, audiobooks, and podcasts while they swim. We also offer a full line of hair and skincare products to help swimmers keep their hair and skin healthy. We sell 100% DTC, all E-commerce.

Until now, we have outsourced many of our marketing tasks to external agencies, but we’re excited to bring our team in-house.

That’s where you come in as our next Lead E-commerce Copywriter. As Lead E-commerce Copywriter, you will be responsible for writing all of our direct response sales copy. This includes emails, Shopify web pages, Amazon product listings, image ads, video ads, and organic social media.

What Success Looks Like:

Success in this position looks like maintaining high-quality standards despite our high-output media schedule. We will post daily for both Underwater Audio and AquaGuard, and we will email daily for both brands.

As our Lead E-commerce Copywriter, it is important that you’re able to balance a consistent, high-output media pipeline with your equally important, but slower cadence tasks like web pages and ad creative.

A successful candidate will be one who does not need constant feedback and direction on their creative projects. This is a top-level creative role, and it is expected that you are not only capable of executing incredible copy but also conceiving high-converting angles and ideas on your own.

Key Responsibilities

Primary Objectives (20%):

Maintain a full creative pipeline for our daily media schedule

Regular Work Activities (80%):

Identify CRO opportunities on our Shopify and Amazon product pages
Propose copy angles and A/B test ideas to our CMO
Provide new Ad copy to test on Facebook and Google
Help create SEO blog posts using AI tools

As Needed Activities:

Update packaging copy
Update instructional copy
Miscellaneous marketing collateral

Contacts and Interactions:

CMO: You will report directly to our head of marketing for performance reviews, creative collaboration, and design-related questions
Marketing Coordinator: They are not your boss, but they will be responsible for helping your high-output workflow stay organized. Our marketing coordinator keeps our projects organized and moving forward smoothly. They will help you with deadline management, project details, etc
Creative Director: They are not your boss, but they will be a key collaborator with you in developing high-converting ads and landing pages

Key Skills:

Expert-level copywriting skills
Nuanced understanding of direct response email, social media marketing, and product page conversion techniques
Strong understanding of Conversion Rate Optimization, backed by real experience

Qualifications:

5+ years of experience in a DTC e-commerce copy role
Your copy projects must have contributed to over $10,000,000 in total sales
3+ years of experience in email copywriting
Native-level English skills + deep understanding of American culture