Media Manager, Banking & Financial Services

New Posted 21 September 2022 | Sydney, New South Wales, Australia | Macquarie Group Limited

This pivotal role reports into the Head of Marketing, Intermediaries and Media, championing and ensuring all planning, buying and implementation is aligned with the media strategy with all campaign plans ladder up to the strategic goals of the Banking and Financial Services divisions. Has the ability to create an integrated media strategy that positions multiple products across multiple divisions in a clear, cohesive, and considered approach. This position will drive the budget tracking and reconciliation process, competitor research/tracking and own reporting and analysis of media channels connecting above the line with through the line to drive sustainable growth. You will have the ability to combine the art and science of media, marketing, and analytics to help deliver on complex challenges of marketing effectiveness, ROI and channel effectiveness across all channels both traditional and digital. You will have experience working with and leveraging Marketing Mix Modelling on how best to optimize and implement our media mix. Plus a strong and supported opinion of how brands successfully grow and how to measure solutions to achieve and drive that growth. You will become the key relationship for our media partner, managing media operations, fostering and improving processes and ways of working across all relevant teams will be an important part of the role. Build partnerships with our media agency and the broader agency mix, to plan, execute and report on all media activities. In return you will have the opportunity to own and lead key strategic priorities across this group and develop your skills in creating best-in-class integrated media strategies that drive growth.


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