Commerce Writer & Content Creator

New Posted 9 April 2025 | London, England, United Kingdom | Mail Metro Media

Mail Metro Media is the unified advertising division of dmg media, representing some of Britain’s most popular media brands; Daily Mail, The Mail on Sunday, MailOnline, Metro and Metro.co.uk and now the i and inews.co.uk

Reaching 1 in 5 UK adults every single day and over 70% of the population every month across all of our titles, we have the largest printed scale and most engaged websites in the UK.

Our brands communicate to unique audiences from 16 to 75+ – offering an unrivalled marketplace for brands to advertise.

The Mail Metro team provides one single point of contact across print, digital and more, allowing agencies and advertisers easy access to the millions of consumers who engage with us daily. Each department is equipped to support seamless cross-platform delivery across all brands.

Job Introduction

MailMetroMedia is seeking a Commerce Writer & Content Creator to join our growing team to create compelling shopping-focused articles & social videos including longer lead reviews and features.

The enthusiastic candidate will have excellent writing skills and a strong background in commerce article creation ensuring they serve the best deals and effectively communicate why a product is a great purchase. Candidates must demonstrate previous experience in creating engaging, shopping centric video content and must be as comfortable in front of the camera as they are behind it.

The writer will have their finger on the pulse of the latest consumer product must-haves specialising in technology verticals from domestic robots and smart home devices to pet treat dispensers, with a fluent understanding of affiliate platforms and a drive to grow MailOnline's UK Commerce offering.

Main Responsibilities

Pitch and write excellent, accurate reviews and other shopping related articles
Planning, shooting and editing shopping and review videos for Tiktok, Instagram Reels etc
Proactively pitching content ideas based on trends and insights to create increasingly effective articles & social video content
Write shopping articles with a commercial focus to drive revenue and traffic
Write on-brand headlines and make use of the best pictures and videos to drive engagement
Help plan and execute annual sales events including Black Friday and Amazon Prime Day
Work with Commerce Editor and wider team to create the best articles to be discovered on our own sites, on syndication partner sites and across social media and search
Attending press events, representing the company, establishing, and maintaining relationships with brands
Liaising with PR agencies to call in samples for articles reviews and use in social videos

Person Specification

Bachelor’s degree in journalism
Previous experience in producing shoppable content on digital platforms
Proven experience in creating engaging TikTok content
Excellent communication skills, written and spoken English
Strong commercial outlook, continually seeking ways to advance monetisaiton
Experience using WordPress of similar CMS system
Experience creating affiliate links across third-party platforms
Experience editing vertical video on software such as CapCut - Adobe Premiere is a bonus!
Ability to identify viral trends and products and pitch compelling original video ideas around
Experience dealing with PR agencies and a black book of contacts
Effective communicator and team player who will collaborate with producers, journalists, editors, and the commerce advertising
Understand the difference between content that drives sales and content that supports wider business objectives e.g., raising brand awareness and audience engagement.
Laser-focused, organised, and exemplifies meticulous attention to detail
Enjoy working in a fast-paced environment
A team player with excellent interpersonal skills

Why work for Mail Metro Media

Be part of the biggest media organisation in UK
Work in a fast paced, vibrant environment where the core values of entrepreneurialism, purpose and excellence resonate in our daily activities
Work with a range of creative partners and suppliers
Gain an unrivalled opportunity to shape the business and put your own stamp on it
Delight our readers with exciting content, and impressive retail and travel experiences
Join a distinct culture with a strong sense of family heritage behind it

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

25 days’ holiday (increasing by 1 per year up to a total of 30)
Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
Life cover under the Pension Plan 4x your basic salary.
DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
Subsidised canteen
Onsite gym (Northcliffe House only)
Onsite nurse and GP clinics (Northcliffe House only)
Our Employee Assistance Programme
Discounted dining cards

Plus many other benefits….


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