Responsible for the strategy, development, and execution of TCU’s public relations initiatives across all public channels to increase TCU’s presence and standing with members, the press, relevant stakeholders, and the community overall. Must be skilled in public relations, internal and external communications, media relations, social media, event planning, sponsorship management and have a fundamental understanding of marketing. Primary Responsibilities & Duties: Responsible for setting the strategy and facilitating TCU’s public relations efforts to support organizational goals and grow the TCU brand; Responsible for collaborating with the marketing team to promote TCU products and services via PR channels; Responsible for managing TCU’s social media accounts including regular monitoring and posting on behalf of the credit union. Generate highly creative and measurable social media strategies and campaigns, including engagement plans, communication calendars and structures for reporting campaign effectiveness; Create messaging, issue press releases, and pursue other media communications including the proactive development of positive story ideas. Write/edit and pitch thought leadership articles. Develop contacts within the media (TV, radio, print, etc.) across the TCU market area, while also making contacts in the credit union to serve as informed spokespersons. Provide media training as needed; Responsible for reviewing and evaluating sponsorship requests and ensuring proper announcement and recognition of approved requests.