Marketing Consultant

Your role will operate within Global Brand and Marketing and be fully aligned to the Adviser Vector of abrdn. The Adviser Vector provides support, expertise and technology for financial advisers to create value for their businesses and their clients. In the Global Brand and Marketing department, Adviser Marketing is responsible for delivering high impact, multi-channel campaigns and contact strategies which promote the support, expertise and technology abrdn offers to financial advisers across the UK. The team are the strategic leaders of how and what we communicate to advisers and responsible for developing and evolving the Adviser vector positioning for our target market. They work in close collaboration with stakeholders across the Adviser vector to deliver communications and engagement programmes that will help meet the brand, client experience and commercial goals for the vector. The Marketing Consultant role will focus on delivering multi-channel communications to engage financial advisers in the UK. They will be responsible for supporting key projects and campaigns on the marketing plan as well as well as ensuring core literature, sales materials and website content are fit for purpose. They will be responsible for delivering regular servicing communications to clients and customers, creating and posting content on our social media channels and supporting proprietary and third-party events. The role-holder will be expected to support driving efficiency and excellence in the team by making sure all outputs are delivered to scope, time and budget. They will also ensure all content and communications are compliant and that the production workflow is followed . They will build effective relationships with colleagues across Global Brand and Marketing as well as the Adviser vector including Sales, the Client Engagement Hub and the Solutions teams. The ability to engage, inform and influence these stakeholders through clear and articulate communication will be essential. This is an ideal opportunity for someone early in their career.