Marketing Content Writer

At Kontakt.io, we build technologies that help transform buildings into indoor spaces that are useful for people in their daily journey to accomplish their goals, working or being cared for, in a safe & sustainable indoor environment. Over the past 24 months Kontakt.io has entered a new growth trajectory steaming from the healthcare vertical.

We grew from 30 to 90 people, and quadrupled our ARR - all while remaining extremely capital efficient. Now, we are entering the next stage of growth taking the business from $10M+ to $100M+ ARR. With the aim of bringing Kontakt.io growth to the next level, we are looking for a Marketing Content Writer.

Are you a talented and creative Marketing Content Writer with a strong background in B2B SaaS marketing? Do you have experience in journalism or a similar field that fuels your passion for storytelling and creating compelling narratives? Are you technically savvy and can quickly learn new things? If so, we have an exciting opportunity for you to join our dynamic marketing team.

As a Marketing Content Writer at Kontakt.io, you will play a crucial role in developing and executing content strategies to engage our target audience, enhance brand awareness, and generate leads for our B2B SaaS services.

Your exceptional writing skills will be instrumental in creating copy for various marketing channels, including website copy, emails, landing pages, ads, whitepapers, articles, blogs, sales brochures, and other marketing collateral. You will work with our Sales team on sales enablement material, such as brochures, sales emails, etc.

Location: Remote/Hybrid. Our office is located in NYC. We will consider anywhere in the Eastern Time Zone, but would prefer someone that can commute to the office from time to time.

Responsibilities

Develop and implement content strategies aligned with marketing objectives to support direct response and demand generation campaigns for B2B SaaS audiences
Write persuasive and engaging copy for diverse marketing channels, including website pages, emails, landing pages, ads, whitepapers, articles, blogs, sales brochures, and other collateral
Create captivating storytelling content that resonates with the target audience, highlighting the unique value propositions of our B2B SaaS offerings.
Develop branding content strategy and create massaging for internal and external communications, while maintaining a consistent brand voice
Collaborate with cross-functional teams, including marketing, product, and sales, to understand target audiences, product positioning, and key value propositions, ensuring content aligns with brand messaging and guidelines
Conduct thorough research to gain insights into industry trends, competitive landscapes, and customer pain points, using the findings to inform content creation and branding strategies
Optimize content for SEO and other digital marketing best practices to ensure maximum visibility, lead generation, and brand exposure
Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines, maintaining high-quality standards across all content deliverables
Monitor content performance and engagement metrics to identify areas for improvement and recommend optimization strategies to increase brand visibility and customer engagement
Collaborate with designers and other team members to create visually appealing and impactful content assets that align with the brand's visual identity
Emphasize brand consistency in all content pieces to strengthen brand recognition and establish a cohesive brand image in the market