Marketing Coordinator

What we’re looking for

We’re looking for a self-motivated marketer and storyteller to take ownership of our social channels creating work that positively impacts the lives of people and the planet! You’ll play a critical role in shaping the digital face of the brand by executing strategically and tactically across owned and earned media channels.

But what is it that we do?

Whole foods are a cornerstone to health and wellbeing, but the truth is people don’t eat enough! We believe that fruit and vegetables can be more; fun, delicious and desirable. But encouraging people (in particular children) to eat more fruit and vegetables and reducing food waste is hard - we’re going to need all the help that we can get to have a global impact!

More about Welly

Welly is a Melbourne-born brand and small group of passionate people dedicated to enhancing wellbeing whilst reducing the impact of food waste on the planet! We’re reimagining fruit and vegetables in ways they’ve never been used before - making them better than ever!

Launched in September 2022, we have now helped thousands of people achieve greater wellbeing through Australia’s first “instant” smoothies. We have two sub-brands, Welly and Welly Kids, that focus on two unique audiences.

We’re small and growing - looking to build our team of exceptional humans who are passionate about health and sustainability, aren’t afraid to work hard, want to be a part of a brand from the beginning, open to learning and taking ownership.

Why join Welly?

We’re a challenger, fundamentally crafting a new category of impactful food and beverages and we’re having fun whilst doing it!

At Welly, we believe in fostering an environment where creativity thrives, everyone is an owner, your input is valued and you’re given the support to grow, learn and prosper.

You’ll:

Become a foundational team member of an exciting startup with huge opportunity for growth working with the founder and network of freelancers and contractors
Ability for personal growth and development. We will invest in your career - you’ll get access to a professional development budget, mentors and buddies to ensure that you have the support you need to level up
We are all owners - you’ll be given “ownership” of the brands earned and owned channels and your ideas will be valued whether related to your position or other aspects of the businesses operations
Hybrid work flexibly, work from home and enjoy time in the co-working space with colleagues, contractors and other businesses
Drive meaningful impact for thousands of people and the planet through your work, helping them live healthier, happier lives

What to expect as Welly’s Marketing Coordinator

As the Marketing Coordinator at Welly, you will take the reins of our owned and earned media channels and be responsible for creating and managing Welly’s digital presence across social content, brand partnerships, influencer collaborations and media relations.

You’ll be a driving force for bringing creative, digital ideas to life and collaborating on the overall brand strategy. You’ll execute tactics that align with our brand voice and resonate with our target audience. This is a high-impact role where creativity, adaptability, and a passion for storytelling are crucial.

Plan, produce and edit video content for social media channels, including launching and growing our TikTok channel and increasing our presence across Instagram whilst ensuring consistency and building our overall brand awareness
Create and manage our content calendars embedding the brands pillars, establishing mental availability and and building our visual representation working with our design contractors
Establish and nurture relationships with content creators/influencers, brand ambassadors and lead collaborations and partnerships with aligned brands

Who you are and what you bring to the team

You’re a go-getter and fast learner who’s comfortable taking initiative, and solving problems in collaboration with a small team
Demonstrated experience with the ideation, creation and execution process of growing brand awareness through social media channels and content creation
Ability to clearly articulate and present ideas in addition to being an exceptional communicator with a keen eye for detail
Familiar with video production and editing and comfortable appearing on camera across branded social media channels

Amazing to-haves:

Experience/studies in nutrition or dietetics

Application process

Please send your CV and cover letter to jarahad@livewelly.co - if you have something else that shows off your talents…a Louvre worthy portfolio, Golden Globe winning TikTok or something else, we’d love to see it! We’re currently hiring and reviewing applications so please apply now if you’re interested.