Marketing Writer

We’re looking for a Marketing Writer to create content for the global business marketing site. In this role, you’ll be responsible for scoping page outlines and writing long-form copy. You’ll partner with a wide range of cross-functional teams to help build audience engagement, improve comprehension and inspire brand actions. Within our digital marketing team, you’ll also partner closely with our design, engineering and localization teams to make sure the site is inspiring, relevant and accurate all over the world.

What You’ll Do

Partner with cross-functional teams to scale their stories and impact company KPIs. You’ll take inputs like audience insights and product overviews, and turn all that info into clear, compelling content.
Use channel briefs and internal materials to create focused, strategic outlines for site pages, blog posts, etc.
Write long-form content like landing pages, blog posts, and insights editorials. You’ll also write the metadata that powers search and organic sharing.
Immerse yourself in audience research and site data to make sure we’re publishing content that will drive action.
Learn the ins and outs of the company's brand voice and style, reeling readers in with conversational, human copy.
Collaborate with site designers to ensure that copy and design go hand in hand.

Requirements:

8-10 years of professional experience writing long-form digital content like landing pages, campaign clickthrough pages, blog posts, thought leadership, etc.
Specific experience working on B2B content for the marketing/advertising audience.
Experience working on broad cross-functional teams, partnering closely with other functions to bring ideas and stories to life.
Autonomous working style: We love to collaborate as a team, but also expect this writer to independently own specific content projects.
A strategic thinker: You can take abstract ideas and lofty goals and distill them into content that hits company goals.
Subject matter expertise: You feel comfortable developing recommendations based on writing expertise, company data and site best practices. You’re able to rep that POV to other stakeholders and explain why specific choices help improve content or work harder for company goals.