Editor-In-Chief

At Hearst UK, there’s always more to the story. Join Men’s Health as our new Editor-In-Chiefto start the next chapter in your career.

You will be responsible for all output bearing the Men's Health brand and be the driving force behind the UK’s foremost authority in men's fitness and wellbeing. You will be required to shape the Men’s Health’s content plan across all channels, so that it delivers on the growth strategy agreed with key Hearst stakeholders. You will ensure the consistent delivery of original, engaging, informative content of the highest quality, demonstrating an understanding of how to connect with a diverse male audience interested in optimising their physical and mental health. You will be tasked with pioneering the brand’s pivot into membership, creating a content experience worth paying for and staying for. As a visionary leader, you will manage a platform agnostic team of talented editors, writers and designers, fostering a collaborative and creative environment with the purpose of growing the brand and developing new revenue streams.

KEY DUTIES

Editorial Strategy: Develop and execute a compelling editorial strategy that aligns with the brand’s growth plan and its mission to provide men with actionable advice, cutting-edge insights, and expert knowledge on health, fitness, nutrition and mental wellbeing.
Content Development: Oversee the creation of captivating and informative features, interviews, news and training plans across multiple platforms and products: website, print magazine, supplements, videos, podcasts, apps and live events. Ensure content is of a consistently high standard and in line with the brand plan, while maintaining a trademark balance of accessible advice and authoritative expertise.
Business success: Work with the Portfolio Director to grow the business and deliver a healthy P&L for Men’s Health. Collaborate on the creation and execution of a coherent brand plan, maximising existing revenue streams while exploring new areas or opportunities for growth. Take an integral role in pursuing key new areas of focus for the brand: affiliates, licensing, IP.
Membership: Act as visionary, innovator and cheerleader in the brand’s drive towards membership success. Focus on creating a unique and market-leading product that services paying members with exclusive content (words, audio, video), training plans and interactive experiences. Help take the Men’s Health brand from the traditional newsstand to where its audience lives.
Team Leadership: Lead, mentor and motivate the core brand team of journalists, nurturing skills and fostering a collaborative atmosphere. Set clear goals and performance metrics, providing constructive feedback to continuously improve the quality of the brand’s content.
Editorial Standards: Maintain the highest editorial standards, including accuracy, integrity and adherence to the magazine's brand guidelines. Review and approve all content before publication to ensure it meets the required level of excellence. Commit to producing editorial content that people are willing to pay for and stay for.
Cross-platform Integration: Collaborate with Centre of Excellence leads in SEO, social media, video, audio and e-comms to ensure a cohesive and integrated approach across all media channels, expanding the magazine's presence in the digital landscape and driving digital subscriptions.
Audience Engagement: Stay attuned to the preferences and needs of the target audience, identifying trends and insights that can shape the brand’s content. Develop string relationships with the data team and utilise both analytics and customer insight to enhance engagement and drive growth.
Internal Stakeholder Management: Work closely with internal stakeholders and departments to gain an understanding of content needs, inform brand planning, support commercial projects and develop strategies to meet ambitious growth objectives.
Partnerships and Collaborations: Forge strategic partnerships with industry experts, influencers and complementary brands to recruit authoritative voices in the field of men's health and expand the magazine’s reach and credibility. Maintain strong relationships with key commercial partners to ensure adverting revenues are bolstered and pave the way for new collaborative opportunities.
Budget and Resource Management: Oversee the editorial budget, make responsible decisions about resource allocation by channel, plus freelance contributions, shoot costs and special events.
Industry Trends: Keep abreast of emerging trends, technologies and developments within the health and wellness industry to maintain the magazine's relevance and innovation.
Brand Profile: Promote Men’s Health through strategic media and public appearances where there is a clear return on investment of time and coverage for both the brand and Hearst.

What We Offer

At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:

25 days’ holiday (with the option to buy up to 5 additional holiday days)
Hybrid working – Two days per week in the office
Discounted gym membership
Healthcare cash plan
Spend a charity day with your favourite good cause
Life assurance and pension scheme
Regular socials and more!