Freelance Copywriter (Marketing Communications)

Modern Age is on a mission to add millions of years of healthy life expectancy to the world. We are the first healthcare company designed to slow down your aging. Our team uses the latest technology, scientific research and evidence-backed treatments to proactively address the most frustrating and under diagnosed impacts of aging. We believe everyone deserves a personalized plan to reach their physical and mental peak and live healthier longer. Modern Age opened its first two clinics in New York City in 2022 and is backed by OAK HC/FT, GV, and Juxtapose.

As a partner to the Modern Age marketing team, you will have the opportunity to contribute to our brand's success by crafting compelling and persuasive copy that resonates with our target audience.
What you'll do:

Develop highly engaging and persuasive copy for Modern Age’s paid ad campaigns (Meta, TikTok, etc.) to drive conversion
Maintain and enhance the brand's voice and tone throughout all written content, ensuring consistency and authenticity.
Work to understand our target audience, their needs, and pain points, and tailor messaging to address these effectively.
Engage in a consultative mindset to truly understand the needs and preferences of our audience, providing content that speaks to them on a personal level.
Collaborate with the marketing and design teams to ensure that copy aligns with visual elements and campaign goals.
In partnership with the marketing team, interpret learnings from previous campaigns to inform new copy for paid ads.
Review and edit content for accuracy, grammar, and style.

What you'll need:

3+ years of experience as a copywriter, with a portfolio that demonstrates expertise in crafting persuasive copy for DTC startups, health and wellness, and/or eCommerce brands.
Ability to adapt your writing style to suit various mediums and formats, from short social media captions to longer-form blog posts.
Strong familiarity with ad platforms like Meta and TikTok best practices and the ability to integrate keywords effectively.
Research skills to understand target audiences and industry trends.A creative thinker who can generate fresh and compelling ideas.
Strong organizational skills and the ability to manage multiple projects and meet deadlines.
Comfortable writing UGC-style scripts and first-person storytelling copy.
Strong preference for candidates with expressed interest in the health & wellness space with a passion for the Modern Age mission.

Our Leadership Principles:

Start with customers. Every decision we make starts with the customer and works backwards. We know that customer trust is hard to gain and easy to lose. We value thinking big and creating bold solutions to address customer needs.
Engage in healthy debate. We pushback respectfully when we disagree with a direction/decision/plan. We make data driven arguments and aren’t defensive when challenged. We leave space for team members to voice alternative points of view.
Be curious and inclusive. We are decisive but able to change our minds based on new information. We seek to understand alternative points of view. We are hungry to learn about new ideas. We actively solicit different perspectives. We are low ego.
Show a bias for action. We won’t have perfect information so we make the best decisions we can and work to deliver results. We make 2-way door decisions quickly and are more considered with 1-way door decisions.
Take smart risks. We believe smart failures with validated learning are wins. We appreciate when people say: I don’t know (but I’ll get back to you), I was wrong (and here’s what I have learned), I need help (and here is what you can do.)
Take Care of Each Other. We set high standards for each other, but we also realize every day can’t be our best day. We earn the trust of our teammates. We make work fun. We show appreciation for our teammate’s unique perspective. We will celebrate our successes both for what they are as well as how we achieved them.