The Editor will have ownership of The Eco Experts brand strategy and be accountable for brand development, organic traffic growth and commercial performance.
Working closely with the divisional MDs and Content Director to agree business goals and performance targets, the Editor will set the strategy for their brand and ensure this is delivered with a view to increasing organic search traffic and revenue.
What We're Offering You
Hybrid working (2 days per week remote)
Flexible working hours
Lots of room for growth and stretch assignments
Life Assurance to protect your loved ones
Benefits allowance for health, dental and vision coverage
Defined Contribution Pension and salary sacrifice scheme
Be Well: Our award winning wellbeing and mental health programme to support all MVFers and their families
Family Forward support for our MVF parents and their mini-mes
Free breakfast when in the office
A wide range of free health clubs to socialise with other MVF'ers
Our Team
The Brands team is responsible for growing the organic performance of our brands such as The Eco Experts, Expert Market, Startups, Tech.co and Website Builder Expert.
The Department Consists Of
Content team - responsible for creating and delivering a high-quality content strategy that meets organic traffic and conversion targets, and delivers a trusted and unique brand experience.
Audience team - responsible for delivering audience development strategies that grow the reach and visibility of MVF’s brands. The team comprises SEO and Campaigns (link acquisition) teams.
The Insight team - responsible for conducting in-depth research into key subject areas and target audiences, with the aim of building brand authority and trustworthiness as well as key client relationships.
Responsibilities
Own and drive the content strategy for The Eco Experts. Devise a brand strategy to achieve or exceed business targets.
Own the commercial performance of the site and ensure targets are hit.
Have ownership of the website and build a roadmap with functional teams (SEO, CRO & Tech) outlining initiatives to deliver strategy via key milestones.
Communicate roadmap & strategy to key stakeholders.
Use data from Google Analytics and keyword research and tracking tools to develop the content strategy.
Create and commission briefs for new articles, updates and re-writes for the content team to deliver.
Present regular updates on performance.
Submit initiatives and timelines to functional teams (SEO, CRO & Tech) to ensure adequate resource allocation.
Monitor performance and progress of initiatives.
Coordinate brand and functional team to ensure efficient workflow delivery.
Drive momentum on projects and ensure clear communication between all contributors.
Demonstrate deep knowledge of industry niche and vertical landscape, trends and market forces.
Work with MDs, Commercial Heads and key clients to build customer success into strategy.
Work with the Design teams to create new innovative page designs that improve user experience and have a positive impact on the website’s engagement metrics.
Act as the Product Owner for the Eco Experts and Movehub brand.
Oversee the maintenance of the Movehub website.