Sr. Marketing Copywriter

At MyFitnessPal, our vision is to be the most trusted brand for improving your health through better food choices. We believe good health starts with what you eat. We provide the tools and resources to reach your weight management goals. MyFitnessPal is looking for a Sr. Marketing Copywriter to join our creative, fun, fast-moving team. Is this the career for you?

What You'll Do

Use your passion for nutrition, health, and fitness to empower people to engage with our product, content, and community and reach their goals
Interpret creative briefs and partner with design teammates, marketing managers, and other stakeholders to conceptualize and bring to life everything from one-off assets to full-blown campaigns
Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action—for email, social, blog, digital media ads, direct mail, video, and in-app messaging and upsell moments
Consult brand, user, and SEO research to craft effective, targeted, benefit-driven messaging
Stay on top of trends through business/industry monitoring and outside resources
Craft work that makes the technical feel human and authentic
Maintain MyFitnessPal’s tone of voice and style across all touchpoints and evangelize across the organization to ensure company-wide consistency
A/B test and tweak copy to increase CTR and conversion

Our Ideal Candidate

Has experience writing in the nutrition, health, fitness, or wellness space
Is a compelling storyteller who writes conversationally in a way that connects emotionally and personally with users
Always asks, “what’s in it for our members,” then writes accordingly
Says more with less, and is a ruthless self-editor
Thrives in a fast-paced, dynamic environment

Qualifications To Be Successful In This Role

Strong interest in understanding the MyFitnessPal brand, our members, and their motivations
An online portfolio of stellar writing samples (must include social media)
4+ years of brand or agency copywriting experience, preferably in consumer digital marketing or product marketing
Degree in writing, English, journalism, communications, or related
Strategic, on-your-feet thinker who likes to solve problems, even when they aren’t fully defined
Proactive communicator who thrives on a team, but works well solo
Confident presenter who can effectively sell your work and rationale to stakeholders
Eager to share ideas and solicit feedback from teammates, clients, and MyFitnessPal members
Experience working within diverse cross-functional teams, including design, legal, product, and customer support
Master multitasker who delivers high-quality copy on time, every time
Meticulous proofreading skills and attention to detail
Demonstrate a continuous effort to improve operations, processes, and efficiency
Travel Requirement: Approximately 10% travel will be required for this position
Job Location: The Bay, or Austin area are preferred, also open to remote

To be considered, you must provide a link to an online portfolio or deck (please include password). Applicants who pass the initial screening interview may be asked to present their portfolio during a panel interview or complete a short take-home assignment.

The reasonably estimated salary for this role at MyFitnessPal ranges from $73,000- $110,000. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.