Senior Communications & Marketing Officer

We're looking for an enthusiastic and experienced marketing professional. You’ll lead the development and delivery of the Cotswolds countryside portfolio marketing and communications plan, helping to achieve the Trust’s goals and charitable aims, whilst connecting people to our special places and our conservation work.

You’ll work with our local teams and internal consultancy colleagues to promote the properties within the portfolio, preparing and sharing press releases, stories, images and social media posts to grow our profile, and you’ll initiate and plan to grow our reach to wider audiences.

Hours: 22.5 hours per week (can be flexible on working pattern)

Contract: Fixed term for 24 months

Salary: FTE £26,169pa Actual £15,701pa

What it's like to work here

The Cotswolds countryside portfolio covers a large number of outdoor sites across the county, with staff teams based at multiple hubs (Sherborne Park Estate in Sherborne, Woodchester Park near Nailsworth and The Old Ebworth Centre near Stroud). There are numerous nature conservation stories to tell, and exciting developments to our visitor offer to promote. There is also the potential to engage with new communities, and to build new partnerships by raising our profile. This is an exciting time to join the team and help to engage audiences with our work for people, nature and heritage.

What you'll be doing

You’ll lead marketing and communications across the Cotswolds countryside portfolio, developing and delivering the marketing plan to help achieve our business objectives, reach new audiences and connect people with the work of the Trust as a conservation charity.

You’ll work collaboratively within the local portfolio team, talking to Rangers and Visitor Experience colleagues to find out stories about our work and places, and across the wider organisation to create content that shares these stories across multiple different channels, including web, social media, press releases and email.

You’ll think strategically about our marketing activity and make decisions based on audience insight and evaluation. You’ll also help to create on-site signage and interpretation with the support of curatorial colleagues, and write newsletters to communicate with internal and external stakeholders such as volunteers and local residents.

Who we're looking for

We'd Love To Hear From You If You Have

Practical experience in a marketing role or in marketing communications.
Experience of developing and implementing marketing and communications plans
Knowledge of relevant legislation: marketing codes, data protection, copyright and model release.
Proven track record in creating, using and editing content in different channels (web, social media, PR, email)
Ability to spot potential risks to reputation and escalate them accordingly.
Well organised and able to manage multiple priorities and varying pressures to meet measurable targets and deadlines.
Strong understanding of the importance of online presence and ways to promote visits to our website and social media channels.
A creative approach to reaching both new and existing audiences.

The package

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

Substantial pension scheme of up to 10% basic salary
Free entry to National Trust places for you, a guest and your children (under 18)
Tax free childcare scheme
Rental deposit loan scheme
Season ticket loan
Perks at work discounts i.e. gym memberships, shopping discount codes, cinema discounts
Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
Flexible working whenever possible
Employee assistance programme
Free parking at most locations
Independent financial advice