Responsibilities
Support the One Platform Development – CNBC Business Day team and execute marketing campaigns while overseeing pre and post sales processes for TV, digital and social platforms
Liaise with internal and external stakeholders to ensure campaign commitments and deadlines are met
Create and design CNBC Business Day marketing materials for new/upcoming programs/products across social, digital, TV and audio opportunities (IE: one-sheets, mini decks, case studies etc.)
Participate in brainstorms and idea generation based on advertiser RFPs
Coordinate and collaborate with cross-functional teams including the greater Creative Development teams, One Platform Marketing, Editorial, Branded Content, Social, Research, Ad Operations and Pricing and Planning to activate 360 sponsorship opportunities at scale
Assist with CNBC Business Day’s TV billboard process and weekly television sponsorships
Merchandise wins and successes via recap decks and eblasts
Collaborate and keep team informed of competitive market, industry insights, ad sales marketplace trends and potential growth areas
Support team with sales and marketing tracking systems/documents, sales materials management and budget reconciliation when needed