Strategic Communications provides comprehensive and coordinated campus leadership in planning, creating and implementing integrated marketing and communications programs across all media that foster increased awareness, understanding and support of UC Davis' mission, vision, accomplishments and needs among its many internal and external constituencies. It serves as the official voice of UC Davis to regional, state, national and international news media.
Strategic Communications encompasses six units: Visual Communications, News and Media Relations, Web Communications, Social Media, Marketing and Branding, and Executive Communications. Strategic Communications' multimedia storytellers, designers, Web developers, information architects and search-engine experts have a mission to communicate university messages through interactive media. We coordinate these communications across platforms to reach our audiences. Our efforts could be seen on the UC Davis home site, Discord, Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube and other sites and channels