Digital Producer

WHTM-TV, a Nexstar Media Group, Inc. station in Harrisburg, Pennsylvania, is seeking a dynamic Digital Producer to join our team. As a Digital Producer, you will play a crucial role in updating abc27.com, curating engaging content, and crafting homepage layouts driven by data. This position entails a blend of digital journalism, content creation, and audience engagement, with a focus on delivering timely and compelling news stories to our local audience.

Responsibilities:

Write compelling content, headlines, and posts that resonate with our audience and drive engagement, while avoiding "clickbait" tactics.

Handle breaking news situations with a digital-first focus, ensuring timely updates and accurate reporting.

Utilize strong multitasking abilities to manage various digital content tasks efficiently.

Conduct research, interviews, and write original news articles on a wide range of topics.

Implement SEO best practices and adhere to AP Style guidelines to optimize content for search and readability.

Collaborate effectively with team members to brainstorm ideas, plan coverage, and execute digital initiatives.

Demonstrate flexibility with work hours, including nights, weekends, and early mornings, to meet the demands of a 24/7 news cycle.

Stay informed about industry trends, digital analytics, and emerging technologies to continually enhance our digital presence.

Requirements & Skills:

Bachelor’s Degree in Journalism, Communications, or related field (or equivalent work experience).

Minimum of 2 years of experience in digital content creation and journalism.

Proven ability to produce high-quality, engaging digital content that drives traffic and audience interaction.

Strong organizational skills, technical proficiency, and the ability to make quick decisions in a fast-paced environment.

Excellent written and verbal communication skills, with a keen eye for detail.

Familiarity with digital analytics tools; experience with Chartbeat is a plus.

Proficiency in MS Office suite; HTML knowledge is advantageous.

Passion for news and storytelling, with a commitment to upholding journalistic integrity and ethical standards.

How to Apply:

If you are a creative, self-motivated individual with a passion for digital journalism and audience engagement, we want to hear from you!

At WHTM-TV, we are committed to fostering an inclusive workplace culture that values diversity and promotes equal opportunity employment. We encourage candidates of all backgrounds to apply.

Join our team and be part of a dynamic media organization dedicated to informing and empowering our community through digital innovation and impactful storytelling.