Director, Marketing Communications

We are Nexstar Media Group, Inc., the largest TV station operator in the country. And we are also a technology company ready to embark upon transformative growth over the next decade. We produce and distribute engaging local and national news, sports, and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year.

Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering.

We are extremely proud of our collection of outstanding television stations, digital businesses, and talented employees nationwide. Within Nexstar Ad Sales, we are excited to transform our division; investing and building for the future while forging a culture that promotes our entrepreneurial spirit, embraces bold thinking, and challenges the conventional way. If you have the curiosity, passion, are inclusive and collaborative, work with us, and let’s continue to make a difference for all our stakeholders ~ our colleagues, our customers, our owners, and the communities in which we operate.

Title: Director, Marketing Communications (MarComs)

Reports to: SVP, Ad Sales Marketing & Solutions

Position Summary:

The Director, Marketing Communications will lead and manage messaging for Nexstar’s Ad Sales vision and strategy in the marketplace and internally. This role will have responsibility for helping to build, execute and enhance Nexstar’s ad sales brand reputation and to raise awareness of the organization both internally and externally.

Reporting to the SVP, Ad Sales & Marketing, and working in partnership with senior leaders across the organization, the Director, MarComs will create and connect what the organization needs to say with how to say it most compellingly and effectively.

This role will work closely with the ad sales leadership team, marketing team, corporate communications, and human resources.

Responsibilities include:

Lead, manage, and elevate the message and language used to communicate the value proposition of Nexstar properties and assets to the industry.
This role will partner closely with the go to market teams to create storytelling and messaging consistent with ad sales priorities.
Lead communications and public relations initiatives including internal and external communications, press releases, partner collaborations, content marketing, thought-leadership articles, social media campaigns, and awards submissions.
Collaborate with corporate communications executives to engage trade press, both proactively to write, pitch, and place stories and responsively, coordinating requests for interviews and comments on stories.
Lead and manage ad sales’ marketing communications aroundadvertising opportunities, storytelling messaging in the marketplace, and internal strategy meetings.
Manage all social media marketing efforts across Nexstar Ad Sales B2B accounts on LinkedIn, Twitter, Instagram, and Facebook creating content calendars, and creative assets working with creative services.
Work closely with creative services to produce creative materials including presentations, digital, website, print and video that supports the sales portfolio and raises awareness and consideration in the marketplace.
Develop and manage the division’s strategic internal communications including tasks such as executive level speech writing for key internal and external events, as well as conference panel preparation for senior leadership.
Develop a consistent organizational voice, plan, and oversee regular organizational communication and help make the division visible in a wide range of media.
Develop and execute internal organizational communications strategy and calendar that aligns with overall organizational mission and goals.
Collaborate with teams across the organization to create opportunities to share the divisions mission, solutions, and key accomplishments.
Serve as counselor to other senior leaders within the organization to understand and define marketing communication needs.
Work closely with the SVP, Marketing, Insights, and Product team to develop and manage new positioning, brand refreshes, refining core messages to key stakeholders, and aligning organizational materials and communications.
Ensure that brand identity, messaging and marketing communications strategies are infused in organizational efforts.
Work with the Marketing team on the creation, distribution, and maintenance of collateral and content such as certain marketing materials, newsletters, brochures, presentations, and website development, etc.

Salary Range $150,000 - $180,000