Producer, Digital Content
Position Summary: The Digital Content Producer is responsible for writing content and updating WHNT.com, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal, local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
Write stories for the web and other digital platforms
Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation.
Monitor all forms of media (print, TV, digital, blogs and social) for breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
Expert understanding of Facebook, Twitter, Instagram and other social media platforms
Use WHNT social medias to build/reinforce brand recognition and push readers to television
Write excellent headlines that grow audience and engagement
Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
Reviews all copy and will correct errors in content, grammar and punctuation following AP Style and formatting guidelines
Research and analyze background information related to news stories in order to be able to provide complete and accurate information
Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
Checks reference material such as books, news files, public records to obtain relevant facts
Shoots and edits content for digital and occasionally on-air
Understand different ways to tell a story, particularly producing short videos and choosing great photos
Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
Flexibility to perform duties
Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
Ensures all content meets company standards for journalistic integrity & production quality
Performs other duties as assigned
Promote and distribute news content on social media
Requirements & Skills:
Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
Knowledge of SEO Best Practices and AP Style
Proficiency in Adobe Creative Suite and Basic HTML preferred
Understanding of Google Analytics, Chartbeat is a plus
Strong multi-tasking abilities
Organized, technical problem solver and quick decision maker
Capable of researching, interviewing and writing original news articles
Enjoys working in teams and has excellent interpersonal skills
Ease with/ability to learn new technology independently and quickly
Some schedule flexibility (early mornings, nights, weekends)
Maintain positive work environment through active team participation and cooperation with co-workers in all departments
Responds positively to feedback