Social and Site Distribution Producer

The Digital Social and Site Distribution Producer is responsible for developing and implementing a plan to generate inbound traffic from external sources and communicate our brand identity. The producer is the primary advocate for growing and directing off-platform participation among the editorial group. This hire will deliver content that grows audience across digital/mobile/TV for the local station(s) and company group. This person must be highly motivated with an ability to focus and re-focus on a constantly changing target. The candidate should understand nuances in tone for different audiences and brand identities -- sounding fun where able and respectful when required.

Skill/Experience Requirements

2 years of experience as a social media producer
Clever headline/social post writer that gets readers to click
Ability to moderate tone voice to fit platform and brand needs
Strong multi-tasking abilities
Organized, technical problem solver and quick decision maker
Knowledge of audience behavior trends and technical ability to affect them
Ability to monitor and analyze metrics to change strategy as needed
Knowledge of AP style
Understanding of effective writing styles for internal and external audiences
Some schedule flexibility (nights, weekends)
Regularly meets measurements of success

Proficiency in Photoshop and Premier

Typical day

The distribution producer will need to maintain awareness of external social media conversations and manage our own posts across all accounts through the day while also scheduling holdable content for off hours. Regular metric analysis and reporting will result in constant updates to strategy that need to be communicated, likely focusing on updated messaging to different groups weekly. This individual will also play a central role in the execution of our evolving newsletter strategy.

Measurements of success

Increases audiences across all main external audience channels
Growth in social media participation throughout editorial
Higher referral traffic to our digital products from external domains
Management has established KPIs that will be measured