Associate Brand Content Producer
POLITICO’s mission from the very beginning was to win the audience. We dedicate ourselves to providing accurate, non-partisan, impactful information to the right people at the right time so that they can act with confidence and speed. We experiment to avoid being disrupted and we have fun disrupting others. And we are not afraid to risk failure if it means being the best at what we do.
POLITICO Focus is POLITICO’s award-winning in-house brand studio that crafts custom sponsored content solutions for some of the world’s most consequential organizations. The associate producer will help create breakthrough digital storytelling experiences that solve complex brand positioning challenges.
This role will support the Focus production process, including management of custom advertising unit and syndicated content production; management of internal project timelines; project management support for custom activations; story research and content planning support; creative ideation support; coordination of launch and quality assurance (QA) testing; and promotional planning and campaign optimization. Additionally, the associate producer will support and manage discrete Focus marketing initiatives, such as: competitor research, award submissions and tracking, paid promotion campaigns, and social content planning and implementation.
As part of POLITICO’s broader Audience Solutions team, the associate producer will also work with internal client management, sales, intelligence and ad operations teams to help execute seamless, effective brand content campaigns.
Who you are:
Curious: You are driven by inquiry and an insatiable need to learn every day. You explore and research new topics with vigor, seamlessly going from questioning to conversant on a brand and its issues without prompting.
Inventive: You have strong creative instincts and understand the importance of marrying substance with style when it comes to the effectiveness of a campaign. You’re passionate about content and its creation and eager to learn how to craft a story that resonates within an experience that engages. You can understand and communicate a client’s vision, goals and KPIs and can help realize them throughout the lifecycle of a campaign.
Detail-oriented: You can see across a project and execute big picture, helping all of the moving pieces come together without sacrificing the details. You are incredibly deadline-driven, but without letting efficiency come at the cost of thoroughness and precision.
Collaborative: We’re a small but mighty team within Audience Solutions that reaches across departments, working closely with Product, Sales and Advertising Operations to optimize client campaigns. You are solutions-oriented, fostering collaboration and effective communication. You have the ability to foresee and troubleshoot challenges.
What you’ll do:
Leverage key campaign priorities and Focus content execution best practices to make strategic recommendations and promotional optimizations that help move the needle for a client.
Shepherd projects through the digital campaign lifecycle, maintaining rigorous multi-faceted timelines.
Help drive the execution of client campaigns by assisting with everything from concept and distribution planning to QA and launch procedures– consistently hitting deadlines.
Work with POLITICO’s advertising team as well as contributing writers, developers, designers, videographers and photographers to deliver the best experience to POLITICO readers and partners.
Manage the Focus social media properties, overseeing Focus’ interactions with the public, analyzing engagement data, identifying new trends and reporting out on progress.
Assist in the implementation of a Focus brand content marketing strategy, generating ideas to raise awareness of the Focus brand, identifying relevant award openings, ensuring a strong web presence, analyzing website traffic metrics and managing a content/editorial calendar for Focus.com.
What you’ll need:
A B.A./B.S., with 1-3 years of experience project coordinating in advertising or communications.
Strong writing and editing skills. Familiarity with AP Style.
Experience working with designers and developers.
Experience creating, managing, and optimizing paid and organic social campaigns.
Basic knowledge of the DC market, POLITICO audience, and policy/advocacy/public affairs landscape.
The ability to manage multiple projects at once while navigating stringent deadlines, and ensure others are meeting them.
Bonus Points:
A background in journalism and/or public affairs.
The ability to dabble in code and/or CMS.
Skilled in graphic design with the ability to edit basic design templates or files in Adobe Photoshop and Illustrator which could include building custom ad units or manipulating client provided imagery or design mocks, a significant plus.
Enough knowledge to be dangerous in one or more of the following preferred: Celtra, Creative Suite including After Effects, Google Analytics, HTML + CSS and JavaScript, or Sound Cloud and other podcasting tools.