PR and Content Manager

You will do/be:

You will be directly reporting to the Marketing Director UK, Ireland & Nordics and will be working with a marketing team of 8 talents. Your main responsibilities will be to grow brand awareness, desirability and consideration for Club Med across the markets of jurisdiction through PR, social media, influencer, community and content management and you will have the opportunity to develop your skills on other marketing levers.

Lead the PR, Social Media and Influencer strategy and implementation:

Define and execute the PR strategy to support the positive brand awareness and perception
Effective management of the PR budgets to optimise campaign and activity spend to maximise results according to the key priorities throughout the year across all markets
Creation of events, coordination, and management (media events, resort openings, group press trips)
Management of press office alongside PR agencies addressing media enquiries and producing press releases and alerts, as well as translation of global press kits.
Nurture existing partnerships and relationships with leading media publications, talents and influencers to secure relevant PR opportunities, influencer’s Media Value and coverage in B2C and B2B media.
Monitor PR efficiency through regular reporting and analysis, recommend optimisations and benchmark competitor activity.
Grow desirability though gaining and leveraging awards and recognition for the brand

Lead and execute social, community management and advocacy

Create a content calendar with engaging content to drive awareness, conversion and advocacy across owned social media platforms
Effective utilisation of social following to drive commercial traffic for key campaigns and promotions
Foster advocacy throughout the community by growing desirability and turning customers into enthusiastic promoters

Content Management and Product Expertise

Be responsible for curating and keeping content up-to-date across product presentations, fact-sheets, comparators, imagery, etc for use by internal and external stakeholders (b2b partners)
Maintain an in-depth understanding of our products and services, providing accurate and compelling information to customers and stakeholders

Coordinate and plan a training calendar throughout the year according to key promotional windows and facilitate internal training sessions to educate internal teams on our products knowledge to effectively sell the product o Meticulously check copy across all brand activities to maintain consistency and uphold brand standards according to key objectives

Coordinate our main sales & marketing events (promotional & branding campaign) between headquarters and local activation levers across the commercial teams

You will manager a full time intern.

Requirements

At least 4 years of experience in PR and communications in the UK
Experience within the travel or luxury industry. Knowledge of the travel industry, market trends, and consumer behaviour is advantageous
Demonstrated relationships within the travel industry on both consumer and trade publications would be a plus
Strong project and budget management skills with proven ability to manage multiple campaigns, simultaneously and meet deadlines
Demonstrated ability to manage social media platforms and scheduling tools effectively
Proficient in utilising marketing and analytics tools and ability to learn new platforms quickly
Results-driven mindset with a focus on campaign management and performance
French would be a plus