PR and Media Relations Executive

At AAT it’s our mission to make it possible for more people to experience the opportunities a career in finance brings, through our accessible qualifications and supportive community.

We are the UK’s leading qualification and professional membership body for vocational accountants. We pride ourselves on providing practical qualifications that meet the needs of both employers and employees, as well as products and services to support our members and customers throughout their careers.

Term: Fixed Term Contract till 30 September 2024

Hours: Full time (35 hours per week)

Salary: £34,984.94 - £36,826 per annum, basis experience

Location: We have hybrid working in place, with 1-2 days per week, in our office in Canary Wharf.

What exactly will you be doing?

As a PR and Media Relations Executive, you will support the effective management, delivery and evaluation of PR and communications aligned to Policy and Public Affairs strategy and deliver customer narrative through stories and support the achievement of AAT’s Business plan objectives.

Major objectives

· Develop and execute creative messaging to promote AAT's key narratives across media channels.

· Support media campaign delivery from concept to completion.

· Craft compelling content tailored for diverse audiences and platforms.

· Build and nurture relationships with key journalists and internal stakeholders.

· Identify media opportunities; draft proactive pitches and reactive statements; and pitch persuasively.

· Implement systems and processes to enable a world-class PR and media relations function.

· Maintain up-to-date media contacts, calendars, coverage reports, and other tools to maximize media exposure.

· Work collaboratively across AAT to align PR activities with organizational goals.

· Continuously enhance expertise in contemporary media landscape and influencer networks.

What are we looking for?

· Experience in PR and media with proven success managing integrated, multi-channel campaigns.

· Strong project management abilities to develop and execute on campaign plans.

· Highly organized with excellent time management skills to juggle multiple priorities.

· Skilled copywriter and editor with sharp attention to detail.

· Exceptional written and verbal communication skills.

· Collaborative team player who builds strong relationships.

· Proactive media monitoring, analysis, and reporting.

· Experience directing creative partners like designers and photographers.

· Professional and responsive handling of press inquiries.

· Skilled in drafting compelling press releases.

· Driven by data - monitors and evaluates coverage results.

· Ability to work seamlessly with Policy and Public Affairs team.

· Passion for staying current on media trends and best practices.

What are the benefits?

At AAT we believe in treating our staff well and this is reflected in our wide-ranging benefits, which include:

Hybrid working (1-2 days per week in our London office) and opportunities for further flexible working.
25 days’ annual leave, increasing one day per year up to a maximum of 30 days plus bank holidays.
Great pension scheme, life assurance, and critical illness cover
Health cash plan
Enhanced maternity and shared parental leave contributions of up to 6 months’ full pay depending on the length of service.
Regular wellbeing initiatives.
Cycle2Work scheme and much more.