PR & Digital Content Writer

Natural Baby Shower is a leading online retailer specialising in the eco-friendly and sustainable baby products sector, ranging over 120 premium brands of pushchairs, nursery furniture, and clothing. It is committed to delivering an unrivalled customer experience, promoting sustainability, and striving to be the best in the business.

Role Overview

As the PR and digital Communications Writer, you will play a pivotal role in shaping our brand's digital presence and engaging with our audience across various platforms. Your primary responsibilities will include developing and optimising compelling written content, managing press and charity initiatives, and supporting our SEO & digital marketing strategies.

Come and join the team of dedicated professionals working across the new, spacious Bracknell-based office building with an on-site warehouse and a large nearby retail store. The company has ambitious plans and offers excellent training and progression for all team members. Reporting to the Creative Content Manager, you will have the freedom to make a difference and put your own stamp on the role.

Key responsibilities:

Create content for blogs, content web pages, buying guides, brand spotlights, social media, press releases, media publications & more
Develop original ideas for content & PR strategies
Monitor performance and analyse engagement metrics to optimise future content strategies
Attend brand partner meetings to develop joint content strategies
Manage our awards submission and amplify success across all platforms, showcasing our brand's commitment to excellence and sustainability
Manage and develop our charitable partnerships
Monitor trending topics to create reactive stories for brand amplification
Respond to media inquiries, build relationships and manage crisis communications
Collaborate with internal teams to ensure consistent messaging and brand representation
Stay up-to-date with industry trends and best practices in public relations
Manage and develop the company’s LinkedIn account.

Required experience and qualifications:

Exceptional writing skills with an adaptable tone of voice and keen attention to detail.
Enthusiasm, motivation, and a passion for storytelling.
Solid understanding of PR and digital marketing best practices.
Basic knowledge of SEO for effective brand amplification on digital platforms.
Strong communication skills (both written and verbal), interpersonal abilities, a positive attitude, and an aptitude for collaboration.
Proven ability to work independently, meet tight deadlines, and exhibit strong organizational skills with meticulous attention to detail.
Knowledge of social media platforms and their strategic use in PR campaigns

Our Offer To You

31 days holiday, increasing to 33 days with service
Confidential Employee Assistance Programme
Generous Employee discounts
Free onsite parking
Training courses and training within the team that is fun, focused and professional.
Perkbox - Employee Benefit Scheme
Work-based pension scheme

Our work environment includes:

Modern office setting
Growth opportunities
Work-from-home days
Company events
Inclusive, friendly teams
Casual dress