PR Specialist
WHY Brands Inc., a parent company of Munchkin and Curio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
What You’ll Do:
The PR Specialist will be responsible for increasing awareness of Munchkin and Curio products by facilitating the best possible editorial coverage in in press, podcasts, earned/paid media, partnerships, and events. Responsibilities will range from managing our coverage tracker, earned media, reporting, awards, influencer and press seeding, events, implementing PR campaigns, among other duties. This includes:
Assist with PR strategy for Munchkin and Curio
Craft compelling press releases, pitches, and other written materials that effectively communicate brand messages
Manage PR calendar inclusive of press release news, product launches, and pitching schedules aligned with key marketing priorities and evergreen programming
Assist in day-to-day seeding efforts including gifting
Monitor media coverage and report on brands’ editorial/press performance, report back on KPIs
Collaborate closely with social and brand marketing teams
Assist social media team as needed with some day-to-day tasks, especially from an earned media perspective
Assist with any additional production coordination regarding large upcoming events
Other duties as needed
Bring It!
Bachelor’s degree in Marketing/English/PR/Communications or similar discipline preferred.
3+ years of public relations experience, consumer-packaged goods industry preferred.
Demonstrated strong and effective verbal, written, and interpersonal communication skills and excellent presentation skills a highly professional manner.
Proven ability to effectively manage multiple projects in a dynamic, fast-paced environment.
Passionate and driven. A demonstrated willingness to roll-up sleeves and do what it takes to drive initiatives to success.
Superior writing and editing skills and strong proofreading and grammar skills with a proven ability to create unique and compelling positioning and messaging.
Knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, TikTok, etc.) and how each platform can be deployed in different scenarios.
Software/Platform skills: Meltwater, Cision, Slack, AirTable, CoverageBook, Excel, Outlook, Powerpoint, Instagram, TikTok, LinkedIn, Facebook, YouTube.
We Got You Covered!
As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and includes competitive salary, bonus and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
To give our people flexibility, we offer hybrid work environment. Munchkin’s Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday.
We also provide annual weeklong global office closures giving our people a chance to recharge.
Hourly rate range: $26-$31 (DOE)