Brand and Media Strategist

Do you have a passion for brand marketing and storytelling? If you’re looking to be part of a passionate B2B team who works every day to create positive impact, improving the wealth and well-being of people, businesses, and communities around the globe, then this opportunity is for you. As a Brand & Media Strategist at Principal, you will be responsible for activating the global brand strategy and vision from the center of the organization. You will be the steward of the Principal brand in the Global Brand and Experience team, helping translate the strategy into plans and execution in a highly matrixed organization. Key elements of the job include understanding own and competitive brand positioning, activating on customer insights and customer journeys, bring to life digital and social media planning and execution, be part of the annual media planning process, among others, in order to help advance our brand promise inside and outside the US. Additional responsibilities include supporting strategic planning, forecasting, adverting budget management, and project management.