Brand Writer

JDA Worldwide is a full-service agency specializing in brand, campaign, PR and digital for high-growth brands. Headquartered in Indianapolis, JDA maintains a rich history of serving national brands with international impact. The agency is a regular member of the Inc. 500|5000 for fastest growing companies in the U.S. and an Indiana Chamber of Commerce "Best Places To Work". Our team is a rare combination of dedicated, courageous, and collaborative professionals that you won't find anywhere else. Come join us!

The primary function of this role is crafting foundational brand content and language used to define the brand voice and guide core messaging. In addition to brand content development, this role is also responsible for developing various language used to convey thoughts, concepts, strategies, and content that further the agenda of our clients and our agency network.

The position must be fluent in the English language and have a strong grasp of linguistics, word-association, and grammar. This person will work closely with Designers, Marketing Specialists, and the Accounts team, reporting directly to the VP of Brand.

The Brand Writer role at JDA requires range and versatility. We are looking for a flexible writer who can craft brand nomenclature, determine the voice of a new brand, and take ownership of foundational brand work such as naming, helping define the vision, mission, values, brand personality, elevator pitches, audience personas, verbal brand guidelines, concepting for campaign themes, crafting ad copy, long-form web content, in addition to editing and proofing. The agency is fast-paced, and the workload is ever changing. A self-confident, well-rounded writer eager to contribute and measure impact will flourish here.

Our culture fosters growth and development, and we have top-notch employee perks and benefits. Some noteworthy examples are a flexible work-life integration, agency and portfolio company collaborations, award-winning office space, and matching 401(k).

Requirements

Bachelor's or portfolio degree in related field: Journalism, English, Communication, Ad School, etc.
5 years of experience in the agency, brand, or communication field
A diverse writing portfolio that showcases a refined style and voice across a variety of project types and mediums
Experience writing in a range of styles as appropriate for different clients, verticals, and media
Demonstrable knowledge of brand, brand systems, advertising, and marketing strategy
Eager to continue expanding knowledge to include thoughts, concepts, and strategies critical to our clients

Roles + Responsibilities

Collaborate on brand development projects to help establish foundational brand language and guide brand tone
Integrate copy with brand voice while pushing the creativity of the work and evolving style standards
Help establish and maintain writing style guidelines to ensure consistency in messaging and tone
Collaborate with other copywriters through the creative process; give and receive feedback that sharpens each other's writing and editing skills
Write in a range of styles as appropriate for different clients, brand projects, verticals, and media
Assist in creation of original concepts resulting in clear, concise copy that is interesting, on brand, and focused on performance marketing/results
Help develop and present creative solutions to clients on behalf of the agency that are informed by research and data and communicate best practices in copywriting to discern which ideas are most effective
Work closely with VP of Brand or Brand Director, Creative Director, Associate Creative Director, Account Managers, Designers, Digital Specialists, Operation and the integrated team to create the best work possible for the client
Incorporate ideas and revisions in response to the feedback of clients and team members in a professional and open-minded manner
Employ an action-oriented approach to problem solving; revise and iterate content based on both feedback and performance data
Demonstrate an ability to handle shifting priorities with a constructive attitude
Contribute to creative brainstorming and concepting meetings

Approximate Responsibility Breakdown

Naming and Brand Nomenclature Development 50%
Marketing (Ad + Social) writing 20%
Short-form content 10%
Long-form content 10%
Proofing and Editing 10%

The responsibilities are many, various, and not limited to those written in this document.

Benefits

Group Health Insurance (Medical, Dental & Vision)
401k Matching Plan
Flexible PTO + Holidays
Paid Parental Leave
Employee Assistance Program
Training + development opportunities
Cell phone reimbursement
Life insurance (100% company paid)
Short-Term + Long-Term Disability (100% company paid)
Hybrid work setting and casual dress
On-site fitness center
Free snacks + drinks available in the office

Desired Skills and Experience

Agency
Copywriting
Media
advertising
brand guidelines
branding
communications