The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.
Responsibilities
Identify target audiences, objectives and desired outcomes of marketing campaign
Research and develop marketing strategy, and evaluate success strategy
Develop content of marketing campaigns
Stay up-to-date on current marketing trends
Manage and allocate budget correctly
Entry and management of appropriate documentation in Sales Force (CRM) for prospects/clients as well as customer workflow
Completion of quote calculations, rate sheets, order commitments, and sales