Public Relations Manager

New Posted 29 November 2023 | Boston, Massachusetts | Grand Circle LLC

The Public Relations Manager’s role is to develop and maintain a positive and current public image for the Organization. This will involve developing relationships with key travel publications, writing and maintaining press releases and responding to PR requests. The PR Manager will also be responsible for maintaining the Organization’s social media presence.Top 3 Goals :

What you will be tasked with 100% of the timeDevelop a strong image and exposure for GCC with focus on OAT -60%Meet with key leaders to understand business and current issuesContact and develop relationships with Media/Editors of travel publicationsStrengthen social media presence across various platforms (Facebook, Instagram, LinkedIn and Twitter)Monitor trends in social media and appropriately apply that knowledge to increase brand awareness and drive engagement and leads.Create actionable plans to grow engagement and followers on primary channels.Increase exposure of OAT Brand through media releases

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30%Understand Brand positioning and travelers – meet with brand writers, double-jackDraft ongoing press releases and 2023 Press KitWeekly report out on actions and results

Develop and maintain PR Budget

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10%Understand current plan and last 5 year actionsDetermine relevancy of current expensesDevelop and maintain Annual PR BudgetJob Requirements:10+ years of experience in Public Relations fieldBachelor Degree in PR, Communication or JournalismTechnical requirements:

2+ years driving Social Media presenceStrong written and oral communications essentialGood public

speaking/presentation

skills required

Preferred:Travel industry or media publication experienceGrand Circle Corporation is an award-winning, global travel company that is the world leader in travel for those aged 50 and above.? Our core asset is our people, and we have a strong culture in place where individuals are encouraged to grow both professionally and personally.? The core of our unique work environment rests on two essential elements: culture and values.? Our values shape our decisions, give direction to our growth, and allow us to measure success.? If you are looking for the potential for unlimited career growth, aren’t satisfied with the status quo, are excited to transform your environment, and would love to enrich your life by seeing the world, Grand Circle Corporation is the place for you!


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