Demonstrates thorough - level of abilities and/or a proven record of success in the understanding of a global network of professional services firm, a financial services entity or communications consulting and emphasizing the following areas:
Developing a social media strategy and leading activation, working within various platforms to enhance the Firm’s visibility;
Contributing to planning, creation, implementation, coordination and success of digital marketing campaigns;
Conducting social/digital landscape research to analyze the competitive landscape, determine brand perceptions, identify new opportunities, and actionable insights;
Maintaining knowledge of digital ad trends/leading practices and applying new thinking and innovation;
Demonstrating knowledge of monitoring tools (e.g. Talkwalker) social content management / publishing platforms, creative tools (Canva) and website analytics platforms;
Demonstrating proficiency across software applications and a mix of online marketing ecosystems, including mobile and social;