Digital Content Producer

New Posted 28 June 2023 | Melbourne, Victoria, Australia; Hybrid | RACV

Join our team of business professionals doing meaningful work in an organisation that’s ever evolving. Work with people who care and expand your career with opportunities only a diverse business can provide. With license to see things through your way, and the option to split your time between office and home, RACV is where you’ll make a difference.

About the Opportunity
Reporting to the Commercial Editor, the Digital Content Producer is responsible for creating outstanding editorial content across our key audience segments.

As Digital Content Producer you will:
Concept and execute on written and video content across our key audience segments
Ensure timeliness of content publishing to build audience on racv.com.au
Use data and analytics to inform content creation
Work with the broader content and social teams to ensure balance of editorial and commercial content publishing across RACV channels.

This could be just the right role for you
This role requires the candidate to be passionate about the customer and their online journey. You will be part of a dynamic and creative team who manage, create and innovate to generate impactful, relevant content and experiences for use across RACV’s digital channels.

What you’ll need to be successful
Bachelor’s degree in Journalism, Communications or equivalent practical experience
5+ years’ experience in editorial content production
Strong background in digital content production
Excellent understanding of SEO content
Expertise in CMS (Adobe preferred)
Excellent attention to detail and excellent written and verbal communication skills
Understanding of website tracking and analytics


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