RAPP Chicago is looking for a Senior Copywriter to join our award-winning Creative team.
Who We Are
We think too much marketing isn’t us. It’s mass markets, not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all. And it’s dull.
When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their users.
We actively foster an inclusive workplace where diversity and individual differences are valued and leveraged to achieve the agency’s vision. And most importantly, we value every individual’s wellbeing.
We are Fiercely Individual.
How We Do It
At RAPP, we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer-centric consulting, creativity that inspires action, and customer experience management.
Our data analysts know who that person is. Our strategists understand what is needed. And our award-winning technologists and creatives know how to get it to them.
RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data marketing scientists across 40 global markets.
Your Role
We’re looking for a Sr. Copywriter who’s a deep believer in empathetic writing. Someone who understands the value of storytelling in support of a life-changing decision—and the journey it takes to make that decision. Someone who can get lost in the minutiae of a topic but knows how to express it in a clear and creative way. Making the everyday sound intriguing. And the unique sound inspiring. In short, you’re on the side of each user, and you understand the subtleties and power of language.
You’re comfortable working with strategists and content strategists, building on their work in ways that support user decision-making. Asking “What if…” and “How about…” as your craft your message. Conceptual thinking also plays a part—in terms of finding new and different ways to bring information to life within the world of CRM. And you’re comfortable working closely with designers (and developers, if needed) to see if those new ways to “show” as well as “tell” are feasible.
You’re the type to jump right in, work iteratively, sometimes with a lot of info up front… sometimes not, and independent but never afraid to ask questions.
Your Responsibilities
Bringing your full self to all you do every single day
Ability to create and present work that’s on strategy across different marketing channels (email, display, print, etc.)
Uses data-driven insights to inform creative ideas, decisions, and messaging
Identify content/story needs, gaps, and opportunities across the user journey
Actively participate in the development of campaign and content strategies
Come up with multiple ways of answering asks that are original and unexpected
Shows eagerness to experiment, collaborate, and see ideas implemented
Ability to be autonomous in daily activities but stay connected through regular check ins with manager
Work collaboratively with fellow creatives and across disciplines to forge strong and respectful working relationships
Manages work efficiently with accountability to always deliver on time and on strategy
Creates and checks copy and design with obsessive attention to detail
Ability to express thinking and work in a concise and understandable way to senior team members, clients, and other agency teams
Stay current with changes in technology and demonstrate technical proficiency
Shows hunger and fearlessness through dedication to their craft
Required Skills
5+ years experience in copywriting, 1+ year(s) at senior copywriter level
Must have a proven portfolio of produced and/or award-winning work
Must demonstrate expertise in digital/interactive
Must have mobile competencies
Must provide examples of long and short form copy
Must demonstrate an excellent copywriting craft that is fueled by a strong understanding of the user and the product/idea/decision being “sold”
Must take ownership and be confident in talking about creative decisions
Must strive to deliver and always show different solutions to a creative ask
Must possess amazing communication and interpersonal skills
Can present with knowledge and lead presentations
Brings the experience to lead, execute, and complete projects of all sizes with resourcefulness and dedication
Possess knowledge of a variety of Apple related programs
Proficient in Microsoft Suite (Word, Outlook, PowerPoint, Excel, Teams)
Bonus Skills
Worked in CRM
Familiar with Figma, Box
Interest in military/history a plus