Associate Editor

Reader’s Digest (digital) is looking for a digital-savvy Associate Editor to write and refresh lifestyle content that drives traffic across channels and devise strategic content update plans using performance data and SEO best practices. For this role, reporting to the Deputy Editor, you’ll need strong writing and editing chops, a sound understanding of SEO and the digital landscape, and the ability to work independently and manage multiple projects and deadlines.

About you:

You’re a skilled writer who can quickly turn out clean updates that are optimized for search engines and at the same time engaging and entertaining for humans. You’re comfortable using SEO concepts, keyword research and performance tools to plan, pitch and execute content that stands out among our competitors. You have excellent communication, organizational and time-management skills, positive energy and a can-do attitude, and you’re able to adapt to changing priorities as needed.

Your day-to-day:

Serve as RD.com’s lead SEO updater: Write, refresh, and optimize existing content to be authoritative, entertaining and SEO-optimized, using relevant cross-linking, keywords, competitor analysis and metadata to improve search visibility
Work with SEO team to execute content updates around real-time traffic drivers (quick growth opportunities) that SEO will identify each month
Manage seasonal and holiday refreshes: Devise strategic plans for updating top-performing stories and identifying new content opportunities, collaborating with our SEO team to make sure the plans will drive traffic and increase website rankings
Craft assigning notes for any seasonal, holiday or quick-growth-opportunity stories being assigned to freelance writers
Pitch new story ideas weekly using performance and SEO tools such as Looker, Google Analytics, and SEMRush
Contribute to sitewide content initiatives as needed