Corporate Communications Media Relations Administrator

At Regions, the Corporate Communications Media Relations Administrator maintains and improves the firm's public image through enhanced communications with press and broadcast media.

Primary Responsibilities:
• Develops and produces public relations and publicity programs, writes press releases, handles media relations and schedules senior management and investment staff interviews
• Builds relationships with key media contacts, as well as arrange interviews with appropriate parties to increase public awareness and reputation of the bank
• Conducts media training with local market executives and field marketing representatives
• Incorporates management philosophies and composes material appropriate for both speaker and audience
• Creates local and regional media responses to media inquiries
• Creates publicity opportunities for products, services and business initiatives
• Maintains policies and procedures, monitors company media, and utilizes electronic publishing technology