Regions Bank

Corporate Communications Media Relations Administrator
At Regions, the Corporate Communications Media Relations Administrator maintains and improves the firm's public image through enhanced communications with press and broadcast media.

Primary Responsibilities:
• Develops and produces public relations and publicity programs, writes press releases, handles media relations and schedules senior management and investment staff interviews
• Builds relationships with key media contacts, as well as arrange interviews with appropriate parties to increase public awareness and reputation of the bank
• Conducts media training with local market executives and field marketing representatives
• Incorporates management philosophies and composes material appropriate for both speaker and audience
• Creates local and regional media responses to media inquiries
• Creates publicity opportunities for products, services and business initiatives
• Maintains policies and procedures, monitors company media, and utilizes electronic publishing technology
2 September 2018