Content Editor, Audience Growth - 12 month contract (Editorial)

The Globe and Mail is looking for an Audience Growth Editor to help us reach and grow new audiences by showcasing, optimizing and shaping Globe journalism on search, Apple News, social media, and other platforms. The successful candidate will have solid news judgement and a flair for writing engaging, SEO-optimized headlines and content. The Audience Growth Editor thrives in an environment of creativity and experimentation, getting excited about new ideas and using data to test, learn and iterate. The status quo doesn’t appeal to you. Working under the Audience Growth Manager, the Audience Growth Editor will anticipate and plan SEO efforts for various editorial teams – including pitching and creating content aimed at answering questions we see readers searching for. We're looking for someone who goes beyond Google Trends and can utilize analytics and social listening to help uncover how to make Globe journalism relevant to Canadians at every stage of life. This position will focus on promoting and shaping Globe journalism – including breaking news, features, explainers and special projects – for readers who find our content through a variety of off-platform channels, including Apple News. This might also include on-camera and newsletter work. We're looking for someone who's not afraid to try out new ideas for audience growth and strategy, whether that's telling stories in new ways, reformatting existing content or discovering new platforms. Please highlight any experience you have building and growing an audience, including knowledge of audience data, in your application. Experience working with Google’s search algorithm and proficiency on off-platform sites will be an asset.