Producer - Social Media and Digital

Basic Function: The Producer - Social Media and Digital is a key part of the Audience Engagement Team and will be on the front line of strategic planning and development. The Producer - Social Media and Digital will create and curate content to enhance community engagement and support the initiatives of Rhode Island PBS’ multiple brands through data-driven social media campaigns.

Specific Duties:
Collaborate with the Audience Engagement Team to create data-driven, engaging content for social media
Manage all social media brands under the umbrella of Rhode Island PBS
Coordinate day-to-day creative and administrative activities of social media accounts (e.g. Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok), and other emerging channels
Conceptualize, create, and edit video in proper social media formats for maximum engagement
Work with producers and editors to obtain show assets needed for social media posts
Write, edit, and proofread content for social media and website
Work with the Audience Engagement Team to develop campaigns and implement innovative strategies across social media channels
Monitor social media standards and emerging trends, and make appropriate recommendations
Establish and maintain community relationships through shared posts and engagement
Coordinate digital asset uploads for the Rhode Island PBS | Passport portal
Other duties as assigned

Education / Experience / Qualifications:
At least 5 years’ experience producing content in a social media-focused role with an editorial background
Intermediate video editing and graphic design skills for social media
Experience implementing campaigns for Facebook, Instagram, Twitter, TikTok, YouTube and LinkedIn
Experience establishing, managing and growing social media communities
Proficient in Adobe Premiere, Photoshop, Illustrator and After Effects
Experience with Google Analytics, Fanpage Karma (or another content management software) and Meta Business Suite
Excellent oral and written communication skills
Proficient in Microsoft Word, Excel, PowerPoint and Planner
Photography experience a plus