Senior Brand Copywriter

RIXO’s story began in the London living room of best friends Henrietta & Orlagh, born from their passion for vintage.

Our philosophy is making all our customers feel the best version of themselves. Filling a gap in the contemporary market with feminine shapes and high-quality materials from everyday to Occasion wear. Always inclusive, always empowering, we create a fusion of original hand-painted prints and timeless silhouettes to flatter every woman, irrespective of age, season, size, nationality or time of day.

RIXO are looking for a talented and experienced copywriter that can create compelling content for our marketing channels and act as the brand custodian for our TOV. Working closely with Co Founder, Henrietta Rix you’ll inject true RIXO personality into all our copy. As a key part of the Brand and Marketing Team, our Brand Copywriter will play an integral role in shaping and executing our brand vision and will work closely with key functions within the business to deliver 360 brand copy that drives engagement, traffic and conversion for our channels.

Responsible for:

You will be responsible for all copy on the website including, home page banners, edit pages, landing pages, size guide content.
Writing product descriptions for all womenswear clothing and accessories on rixolondon.com
Writing copy for our 3 stores including: POS, A5s, swing tags, look books, packaging
You will create copy for all our social media channels, both organic post and paid ads
You will also undertake the task of writing all our Email and CRM copy
Lead the copy functionality and coordination of the department’s activities and communicate with wider team to manage priorities
Ensuring our TOV remains consistent and authentic at all times
Optimising ecommerce search copy to improve traffic and conversion in line with category trends
Crafting creative copy for look books, brand content and seasonal campaigns
Working closely with the brand, ecommerce and cross functional teams on conceptualising and executing 360 marketing campaigns
Ad-hoc internal copywriting tasks for the wider business as and when required

Requirements

We are looking for someone who has:

Demonstrable experience as an established content writer in fashion
Competence in writing creative copy for a range of marketing platforms including e-commerce, email, social, POS, advertising and editorial
Knowledge of SEO best practices
The ability to drive audience engagement across multiple consumer mindsets
Experience in creating and managing TOV documents
The ability to interpret briefs and deliver simultaneous projects on time, to a high standard
A curious mindset with a natural interest in fashion
Having the ability to describe product or service features in a creative yet informative way is a must
Has solid time-management skills with a flexible approach and willingness to adapt with great organisational skills