The WRITER (II) is responsible for planning, writing, and producing engaging content for a variety of marketing platforms, including websites, emails, whitepapers, and social media content, for clients in a number of verticals. The writer will lead client content planning meetings and strive to maintain good relationships with clients; will adapt copy based on a client’s unique business goals, voice and tone, and objectives; know and implement best practices for digital marketing copy such as conversion tracking links and making copy search-engine friendly; and will proactively managing writing projects, moving them from concept to execution while delivering work on time.