Senior B2B Copywriter

Despite healthcare spending at an all-time high, patient waiting time is getting longer, and patients aren’t accessing the quality of care they deserve. At Kry/Livi, we believe we can play a unique role in changing this. For the past seven years, we’ve been on a journey to deliver and fix healthcare, for less.

We believe that providing accessible and affordable healthcare has never been more important. Our vision has been consistent and clear: great healthcare for everyone. Do you share our vision and want to be part of shaping the future of healthcare?

The Role

We are now looking for a Senior B2B Copywriter to join our UK team. In this role you will be working across a range of brand and communications campaigns reporting to the Communications and B2B Director to bring our Livi brand to life amongst public payers and partners. You will be an experienced writer with healthcare experience, able to write copy for a range of mediums including CRM newsletters, websites, whitepapers, blogs, OpEds and case studies.

What you’ll do

Lead the messaging and copy execution promoting our products and B2B brand at large across a range of formats.
Research, draft and lead on copy for a highly versatile range of content materials including performance marketing, social media, and corporate copy. Where appropriate you will also be responsible for developing and writing relevant media content such as OpEds, letters to the editor, case studies and media Q&A.
Be a creative partner to the communications and marketing team as well as other stakeholders including commercial, advising on how to craft and structure relevant top-class ideas, copy and content/materials.
Ensure that themes and/or main messages are consistent across all channels as part of our 360 campaignsHave the ability to gather insights from research and reports, and keep up with our core competitors’ marketing and current brand position to draft compelling and market leading copy to keep our brand front of mind.
Be creative and bring new copy and content ideas to the table by taking part in the creation of campaign strategies and big ideas, together with the communications and marketing teams.
Be accountable for keeping deadlines and managing your workload.

Who you are

The ideal candidate will have 5-8 years B2B writing experience across multiple channels, either in-house or at an agency.
You will have a growth mindset: be open to new ideas and feedback, but can also guide stakeholders to the right solution, as well as support the continuous development of content and demonstrate a strong willingness to experience new ways of working and opportunities.
You will be a creative and strategic thinker with the ability to master a range of channels and deliver copy according to their varying formats.
You will have concrete experience and understanding of the language and tone of UK public health messaging.
You have excellent grammar, writing and editing skills, combined with a solid sense of commercial messaging to create and deliver engaging and on-point copy. Experience of writing for media is a plus.
You will need to be approachable and personable, ready to establish productive working relationships.
You are courageous and passionately determined to reach set goals and you are a conceptual and innovative thinker that is a team player but able to work independently.
Good communication and presentation skills
Fluent in spoken and written English- other languages including French or Swedish are a plus.
You have a relevant degree or diploma.

About Kry/Livi

Kry/Livi is the European leader in digital healthcare, allowing patients to see a doctor, nurse, or psychologist online within minutes. We also combine digital with physical care, transforming how millions of patients access healthcare. Headquartered in Stockholm, we are committed to improving the world’s health through innovation, one patient at a time. In Sweden and Norway we are called Kry. In the UK and France, we operate under the name Livi.

Submissions and Questions

Please submit your application by including your CV or LinkedIn. No submission will be accepted via email, nor when the job posting has become inactive. All applications must go via the careers site or an official Kry / Livi job post. If you have any questions regarding jobs or our recruitment process, please read our FAQ.