Senior Content Writer

As a Senior Content Writer, your primary responsibility will be to develop and implement effective strategies to improve organic search rankings and drive targeted traffic to the website. You will play a crucial role in enhancing the online visibility and presence of our organization. Working closely with cross-functional teams, you will analyse website data, identify optimization opportunities, and execute SEO initiatives to maximize search engine performance.

Main duties & responsibilities:

• Write for a wide range of channels including digital, emails, landing pages, banners , print, video, reports, social media, etc.

• Work closely with the in-house design and media teams to produce content for various creatives following specific guidelines

• Brainstorm and identify new avenues for content production that will help develop brand visibility

• Have a thorough understanding of keyword research and the ability to create new and optimise existing content and uncover new opportunities

• Ability to implement SEO best practices in relation to content creation and website maintenance

• Production of PR material (e.g. press releases)

Qualifications:

• Degree in marketing, new media, or in any other related field

• Experience in delivering high-quality content across multiple channels

• At least 5 years’ experience in a relevant field

• Experience in writing SEO friendly content