Senior Content Writer

Demonstrating product expertise
Create bespoke best in class product copy to sell product user benefits to our consumers.
Delivering expert advise and offering educational content.
Attending buy ins, working closely with commercials and the brand to understand product.
Social Proof
Owning the product ratings and reviews process, responding to customer queries and problem solving to represent product accurately.
Producing bespoke product guides and blog content.
Creating UGC and social content.
Elevate how product is displayed online
Source and maintain best in class product imagery and video
Managing our shop the look function – maximise sales offering related product.
Quality control for all written and visual content.
Working with our product data and optimisation teams to identify and complete new and existing product attributes.
Developing our product finder tool and maintaining with the most up to date information to produce accurate results.
Helping the customer find the right product
Working with our SEO team to maintain best practice and improve our product search, navigation and filtering.
Understand and align content with the marketing calendar to maximise seasonal opportunities.
Liaising with commercial, marketing and ecommerce departments – being a central point of contact to align product content.

Qualifications

Experience producing written digital content.
Excellent attention to detail.
Positive mindset and attitude.
Ability to solve urgent matters and work under pressure.
Reliable, proactive approach to entrusted tasks
Excellent written, verbal and presentation skills.

Additional Information

An opportunity like this at Frasers Group is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

Think without limits- Think fast, think fearlessly and take the team with you
Own itand back yourself- own the basics, own your role and own the results
Be relevant -Relevantto our people, our partners and the planet