Senior Coordinator, Public Relations

As a member of the North America PR & Communications Department, the primary responsibility of the Senior Coordinator is to ensure an organized and efficient flow of messaging, assets, and materials surrounding product and athlete announcements. In this role, the Senior Coordinator will pitch and maintain relationships with key press to earn key product placement, awards and developing product storytelling. The Senior Coordinator acts as a product communication lead for events, including media tours and trade shows, incorporating brand messaging (history, innovation and CSR) as relevant.

Join The North Face Family

The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.

To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:

Empower exploration and the thrill of the unknown for as many people as possible.
Protect the places where we live, play, and operate.
Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.

Senior Coordinator, Public Relations

How You Will Make a Difference

What you will do:

Proactively drafts and develops written materials, including product messaging, statements, communications plans, press releases, blog posts, FAQs, and press kits to support product and athlete storytelling.
Pitch and maintain relationships with key press, with the goal of earning key product placement, awards and developing product storytelling.
Responsible for ordering seasonal samples and developing an organized system for maintaining and seeding product each season.
Coordinates interviews and pre-brief materials to support product, thought leadership and athlete storytelling.
Leads organizational structure to ensure media requests, inventory, awards, and results are updated and accessible.
Leads in creating and executing unique premium seeding moments for product launches and campaign moments.
Develops expertise for all sample product lines and facilitates the communication directly between teams.
Oversees team results for key campaigns and quarterly and annual coverage reports.

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills For Success

Years of Related Professional Experience: 4+ years in a public relations and communications industry.

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degree in journalism, communications or marketing are preferred, but we are most interested in your total experience and professional achievements.

What we expect you already know:

Excellent written and verbal communication skills.
Strong digital proficiency across Office Suite.
Attention to detail.
Strong time management skills.
Ability to prioritize multiple projects.
Relationships with key, endemic press or similar press experience.

$69,984/yr - $104,976/yr