Senior Copywriter

You will be able to work with a high level of independence and autonomy. You will be a trusted team member, both internally and externally, having built a strong relationship with your clients and their medical teams. You will become an insight-driven strategic member of the team, acting as scientific and editorial consultant to accounts and proactively driving your accounts forward by thinking “beyond the day job” to anticipate and analyse where the needs of clients align with market opportunities and wider products in the Hive Group offering.

When required, you will actively collaborate on work forecasting on both a short- and long-term basis in order to inform and influence workflow on your accounts. Where appropriate, you will support and delegate to junior writers, providing constructive and timely feedback. You will act as mentor to junior writers and help to identify training opportunities for other writers, as well as yourself.

What you’ll do

Knowledge and skills
Demonstrate a thorough knowledge of the healthcare comms environment, including a deep understanding of the ways in which our clients work and the business problems they face
Be a brand ambassador on key accounts:
Source, manage and maintain complex bodies of evidence for your key brands and own the info within
Contribute to brand strategy, regularly attending tactical team meetings
Create appropriately tailored copy based on key insights across a range of materials (e.g. web copy, visual aids, animations, etc.) and audiences (e.g. patients, tailored messaging based on customer segmentation, internal teams, etc.)
Confidently collaborate in creative teams on a wide range of cross-channel campaign elements, including sales aids, patient education, congress materials, etc
Adapt technical language into simple, audience-appropriate copy
Ensure work is scientifically accurate and substantiated, maintaining up-to-date reference packs for each job worked on
Manage copy docs from initiation through to the realisation of final materials, confidently editing, proofing and adapting your work as the job requires
Challenge data / claims / client requests where necessary, and provide solutions in a constructive, collaborative manner
Work with client medical teams to develop and refine core claims in line with campaign and communication strategy