Senior Copywriter

Walton Isaacson is seeking a talented and experienced Senior Copywriter to join our team. As a Senior Copywriter, you will play a pivotal role in developing creative and culturally relevant campaigns for our clients, with a specific focus on the African American/Black consumer. Your expertise in understanding and effectively communicating with diverse audiences and the total market will be instrumental in driving our agency’s success and creating impactful brand stories.

Responsibilities:
Develop compelling and creative copy that resonates with all audiences but you will lean in specifically for the African American/Black communities, while adhering to brand guidelines and objectives.
Clients may include: American Airlines, McDonalds and Lexus.
Collaborate closely with the creative team, including art directors, designers, and strategists, to develop and execute integrated marketing campaigns across various media channels.
Write and edit copy for a wide range of marketing materials, including print ads, digital campaigns, social media content, video scripts, websites, and more.
Maintain a deep understanding of industry trends, cultural movements, and competitive landscape, ensuring that our work remains innovative and impactful.
Participate in client meetings and presentations, articulating and defending creative concepts and strategies effectively.
Collaborate with account managers, clients to gather insights and feedback, refining creative concepts to meet objectives and exceed expectations.
Provide partnership mentorship and guidance to cross functional teammates, offering constructive feedback and fostering a culture of growth and development.