Senior Copywriter

Reporting to the Chief Marketing Officer, you’ll lead on creating engaging copy for all off and online channels. Your words will be fresh, creative and attention grabbing; your writing will “break the mould”, helping to bring technical subject matter to life, present potentially ‘dry’ topics with flair and ensure the finished product’s engaging, thought-provoking, memorable and valuable.

With the ultimate aim of enhancing the brand and acquiring new clients, you’ll liaise with design colleagues to develop the words to complement and add personality to video content, web pages, info graphics and other key communication collateral.

This opportunity requires a talented and multifaceted copywriter with strong creative flair, first-class communication and interpersonal skills and a keen eye for detail. The combination of these strengths will help us to continue to deliver our offering to the market in a distinctive manner in line with our tone of voice and brand positioning.

KEY RESPONSIBILITIES

Writing, concise, clear, and coherent copy for all channels
Creating targeted written content for emails, blogs, newsletters, press releases, thought-leadership articles, printed collateral, presentations, brochures, white papers, advertorials, buyer personas, how-to guides, success stories, testimonials, award submissions etc.
Creating copy and scripts for video content
Generating inspirational words to enhance eye-catching info graphics
Researching and developing web copy, including keywords and metadata to ensure copy’s optimised effectively
Working to written and verbal briefs and liaising with colleagues to convert ideas into reality
Copy editing content (sense check; flow; spelling, punctuation and grammar)
Undertaking desktop research to suggest potential angles/themes for future content
Writing long and short copy, from newsletters and white papers to killer headlines and calls to action
Liaising with the wider Marketing team and Creative Designers to ensure brand and campaign priorities are achieved
Developing out our Written Style Guide and Tone of Voice guidelines to ensure consistency across the brand as this continues to develop over time
Liaising with clients as required to develop success story case studies and testimonials
Working as part of a team to brainstorm creative concepts and campaigns
Identifying and pitching stories and interview opportunities to print and broadcast media

PERSON REQUIREMENTS

Good communication, interpersonal and persuasion skills
Experience of working with all levels of people
Experience of working in a fast-paced, dynamic environment
Hardworking and resilient attitude with a strong desire to build relationships through technology
Ability to embrace and implement feedback to adopt new skills in a fast-paced environment
Ability to drive results, metrics, and key performance indicators and achieve monthly targets
Demonstrate initiative and a solutions led approach to challenges
Ideal behaviours; Highly motivated, Enthusiastic, Optimistic, Personable, Collaborative, Proactive, Articulate, Fun, Non-egotistical

WHAT’S ON OFFER?

Competitive salary
25 days holiday + birthday day off + standard bank holidays
Agile working
Health cash plan
Employee Assistance Programme
Group Income Protection
Group Life Assurance x 3
Pension Salary Sacrifice
Benefits Discounts Portal
Parking on site
Friendly and inclusive working environment
Regular training and development