Senior Creative Marketing Writer

Insperity provides the most comprehensive suite of scalable HR solutions available in the marketplace with an optimal blend of premium HR service and technology. With more than 90 locations throughout the U.S., Insperity is currently making a difference for thousands of businesses and communities nationwide.

Behind our success is the unshakeable belief in the value of our people. We value diversity, inclusivity and a sense of belonging. We celebrate work and life events, and we partner with our clients and communities to make great things happen.

We have received recognition numerous times as a top place to work, most recently ranking on U.S. News & World Report’s “Best Companies to Work for 2024” list, and Glassdoor’s “Best Places to Work in the U.S. 2023” list. There is no better time to be a part of Insperity, and our best work is yet to come. Learn more at Insperity.com.

Why Insperity?

Flexibility: Over 80% of Insperity’s jobs have flexibility. We want your time to have balance, whether it’s spent with coworkers, clients, family or your community.

Career Growth: Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training.

Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more. We take care of our people so that you can do your best work.

We are currently seeking a Senior Copywriter role to join our team.

This position is responsible for writing clear, persuasive, and relevant copy that incites action, and creates/raises awareness for Insperity’s product and service offerings for small and medium-sized businesses. In addition, this position is responsible for mentoring team members and acting as team lead on projects.

RESPONSIBILITIES:

Writes targeted, compelling, timely, and appropriate content and copy.
Adjusts writing for different audiences as well as for different media and different phases of the buying process.
Researches to validate claims, check facts, and develop new ideas for effective messaging.
Writes all types of pieces including employee announcements, intranet copy, feature stories, video scripts, newsletters, email campaigns, presentations, and other short-form and long-form content, communications, and marketing formats.
Serves as team lead on major projects.
Works effectively with other writers, designers, account managers, reviewers and legal to produce accurate, persuasive, and informative content.
Develops messaging, content, and strategy for new initiatives.
Writes, revises, edits, or proofreads copy with a high degree of accuracy and efficiency.
Conforms to the Company’s corporate style guide and editorial standards.
Produces content directly and in collaboration with subject matter experts and other members of the marketing team.
Conducts interviews with experts in the field for marketing content, testimonial support, and whitepapers.
Stays abreast of current industry best practices and trends and suggests ways to apply them.
Meets all deadlines, fulfills scheduling commitments, and consistently achieves quick turnarounds in a fast-paced, rapidly changing environment.
Participates actively in meetings including, but not limited to, brainstorming sessions, kick-off meetings, conference calls, execution of campaigns, client meetings, etc.
Serves as a mentor for the creative marketing writing team and acts as a resource for developing content and copy.

QUALIFICATIONS:

Bachelor’s degree in advertising, Journalism, Communications, Marketing, English, a related discipline, or equivalent work experience is required.
Five to seven years of experience in a related field with demonstrated strong writing background and experience are required.
Excellent interviewing, research, and technical writing skills with an eye for detail and thorough knowledge of AP Style and grammar.
Strong understanding of the importance of branding and of developing a voice for a product or service.
Ability to write for a business-to-business (B2B) audience and leaders of small and medium-sized businesses.
Demonstrated project and time management skills.
Ability to work independently and collaboratively with key stakeholders.
Able to work successfully in a fast-paced environment with ever-changing priorities.
Proficient computer skills with experience in Microsoft Office Suite.