Senior Writer (Oil and Gas Company)

Hours: 8:00am to 5:00pm

Salary: $70 - $80 per hour, based on experience

W2 employ. type - 1 year contract

Open to fully remote but prefer in the CST time zone, if candidate is in Houston, TX will go to office.

DESCRIPTION/COMMENT:

As part of a collaborative team, the Senior Writer works closely with Managers, product champions, field engineers, and technical subject matter experts to develop clear, compelling copy for customer-facing print and digital collateral. Senior Writers function as subject matter experts (SMEs) for writing and editing within the company.

KEY RESPONSIBILITIES/ACCOUNTABILITIES

Understand Company business goals and key differentiators as well as competitors’ offerings and key differentiators

Understand market information and product features presented by the Managers, Product Champions, and/or technical SMEs

Working with Managers, Product Champions, and technical SMEs, assist in writing campaign creative briefs:

Clearly state the marketing objectives in support of the businesses’ objectives

Determine the target audience and the audience insights that help our marketing efforts best appeal to that audience

Craft how we position this campaign in the market

Identify any inputs or constraints on campaign execution

Working with MarCom Managers, Product Champions, and technical SMEs and the creative team, contribute without supervision to creating campaign plans

Develop key messaging and overall story

Contribute creative ideas to the campaign strategy for various marketing channels and marketing collateral types

Collaborate on design concepts, including tone of voice and campaign look and feel

Inspire creativity, innovative thinking, and focused effort in developing strong messaging

Take the lead in exploring new, impactful messaging directions and channels, while adhering to Company brand standards and best practices

Apply versatile communication and problem-solving skills to respond to changing market trends and competitor marketing initiatives and messaging

Write marketing collateral without supervision that includes but is not limited to product sheets, posters, case studies, technical reports, product or service webpages, e-mails, industry articles, thought leadership articles, video or animation scripts, LinkedIn and other social media promotional posts, and marketing campaign messaging

Upload new content as needed in Sitecore content management system (CMS)

Optimize content strategy based on digital consumption trends and SEO keyword research

Update existing product or service webpages to ensure SEO best practices are applied across published content given evolving marketing messaging

Manage assigned projects and work with others on the creative team to ensure timely completion of marketing collateral that meets or exceed stakeholder expectations and that is on-brand and to our editorial quality standards

Work with stakeholders and the assigned Art Director to provide clear direction to the creative team at the start of a project and follow through by mentoring writers, helping to guide their efforts and maintain communication and brand standards through the review process

Mentor junior colleagues through per reviews, one-on-one mentoring, knowledge sharing, and/or hosting structured training sessions

QUALIFICATIONS:

At least 8-10 yrs. experience, preferably in O&G industry

Experience writing for a technical industry, preferably in a B2B environment

Knowledgeable of energy industry terminology

Knowledgeable on the Chicago Manual of Style

Experience with project management systems

5–9 years’ experience in professional writing/editing/communication, web writing, marketing, and working with creative teams, and project management

Creative Thinking—Bring compelling new ideas to persona-based campaigns.

Proficient with Microsoft Word or similar word processing software, along with basic computer skills

Knowledgeable of basic HTML or CMS experience

Knowledgeable of SEO optimization and keyword research tools

Excellent understanding of writing workflows

Skilled in writing initial drafts or marketing collateral for review by more experienced writers or technical SMEs with close supervision

Knowledgeable of the current marketing landscape, including news, trends, software, etc. and how that affects marketing and content strategy

Familiarity of CMS—Ability to upload and create new content.

SEO Knowledge—Understand search engine optimization (SEO) best practices, keyword research, and familiar with reviewing Google Analytics dashboards in Data Studio to adjust messaging.

Learn more at: https://www.asikcloud.com/external/candidates_ext.aspx?_jobid=57583